OpenAI will not be allowed use the word “cameo” to name any products or features in its Sora app for a month after a federal judge placed a temporary restraining order for the term on the AI startup.
U.S. District Judge Eumi K. Lee granted a temporary restraining order on Monday, blocking OpenAI from using the “cameo” mark or similar words like “Kameo” or “CameoVideo” for any function related to Sora, the company’s AI-generated video app.
“We disagree with the complaint’s assertion that anyone can claim exclusive ownership over the word ‘cameo’, and we look forward to continuing to make our case to the court,” an OpenAI spokesperson told CNBC.
Lee granted the order after OpenAI was sued in October by Cameo, a platform that allows users to purchase personalized videos from celebrities. Cameo filed a trademark lawsuit against the artificial intelligence company following the launch of Sora’s “Cameo” feature, which allowed users to generate characters of themselves or others and insert them into videos.
“We are gratified by the court’s decision, which recognizes the need to protect consumers from the confusion that OpenAI has created by using the Cameo trademark,” Cameo CEO Steven Galanis said in a statement. “While the court’s order is temporary, we hope that OpenAI will agree to stop using our mark permanently to avoid any further harm to the public or Cameo.”
The order is set to expire on Dec. 22, and a hearing for whether the halt should be made permanent is scheduled for Dec. 19.












































