Opening of savings accounts online and non-banking apps grows in Mexico • Money • Forbes Mexico

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The percentage of people who opened a savings account online or non-banking application in Mexico grew from 2.7% in 2021 to 10.3% in 2024, according to the results of the Banamex Financial Inclusion Index 2025.

The growth reported this Monday is part of a panorama of greater digitalization in the access and use of financial services.

The population also increased the use of accounts to receive government support, which went from 6.5% to 11.6% between 2021 and 2024.

CDMX maintains leadership; states show progress and setbacks

Mexico City leads 12 of the 14 variables analyzed, remaining the entity with the highest financial inclusion since 2017. States such as Baja California Sur, Coahuila, Sinaloa, Colima and Zacatecas show progress in different indicators of the state index.

These entities stand out in traditional financial infrastructure – such as branches, ATMs and correspondents – and are beginning to incorporate digital services such as mobile banking, although still below the national average.

On the other hand, entities such as Aguascalientes, Chihuahua and Tamaulipas registered declines within the financial inclusion classification, going from the high stratum to the middle stratum.

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Digitalization is driving profound changes in the way the population interacts with financial services.

The Banamex report indicates that 69.1% of people with formal savings accounts make movements through cell phone applications, above the 54.3% registered in 2021.

In addition, the use of physical cards and electronic transfers for purchases of more than 500 pesos also grew in the same period.

85.7% of adults have a smart mobile phone, which facilitates the use of digital financial services.

The growth in digital and mobile money accounts has boosted formal savings, thanks to the accessibility and convenience of these services, allowing small deposits to be made frequently.

Find out: Formal savings, out of reach for the majority in Mexico, according to study

The Banamex Index measures 14 variables related to access and use of financial products, incorporating the digital trends captured by the ENIF 2024, the CNBV and the INEGI.

Regional gaps and persistent challenges

Despite progress, the study shows that financial inclusion remains unequal. The northwest and northeast regions of the country present higher levels of access to financial products (84.6% and 84.9%, respectively), while the southern region remains at 67.7%.

Furthermore, the gap between urban and rural areas in the use of digital banking persists: 33.7% of urban inhabitants banked online, compared to only 13.5% of the rural population.

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