Outernet London has unveiled what it describes as an “unparalleled” partnership with Legends Global.
Under a new agreement, Legends Global will now bring its venue management expertise — including operations, programming, premium sales, partnerships and food and beverage — to all Outernet locations in the capital.
These include the 2,000-capacity Here, alongside basement room The Lower Third. Outernet also comprises the flagship The Now Building with four-story, 360-degree screens, which were recently used for the London edition of The BRITs’ official 2026 launch event.
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Located near Tottenham Court Road station, Outernet London opened in late 2022, and the following year, was ranked the capital’s most visited attraction by Association of Leading Visitor Attractions, bringing in 6.25 million visitors before hitting its first anniversary.
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Legends Global operates a worldwide network of over 450 venues, staging more than 20,000 events each year and welcoming over 165 million guests across sports and entertainment. The company is now strengthening its presence in London, bringing Outernet into its portfolio alongside Olympia London, Wembley Arena, and Chelsea Football Club.
As part of the deal, Legends Global will offer a dedicated in-house programming team to support Outernet, with the organizations working collaboratively on “establishing a running program of diverse, must-see content,” states a press release. The food and beverage offering for fans at each venue will also be revised and upgraded.
In a statement, Philip O’Ferrall, Outernet CEO, said: “The power of this partnership and the track record of Legends Global is unparalleled. As we go into the New Year and beyond, this is another huge leap forward for Outernet.
“We are only three years in, we are the most visited cultural attraction in the U.K. and, now with Legends as our partner, there is even greater opportunity to have real, lasting impact with brands and customers further enhancing data-led and highly interactive experiences.”
Chris Bray, president (Europe) at Legends Global added: “Outernet is forward-looking, brimming with innovation and full of opportunity. It provides a customer experience that is completely unique, bringing together the vast musical heritage of its surrounding area with new, cutting-edge technology – all in the heart of central London.
“At Legends Global, we proudly work with the world’s greatest venues, and this is no exception. The future is bright for Outernet and we’re incredibly pleased to be able to add value and be a part of the journey.”