Titular
A new the thematic popcot of popcorn created by Marvel Studios to celebrate the premiere of “Fantastic Four: First Steps” has broken records of size and price for this type of items, which have generated millions for theaters and contributed to take them out of the losses suffered during the era of the COVID.
Key data
The new limited editing palomites boat launched by Marvel Studios has caused a stir for its unprecedented size and price. Designed with the Galactus form, the devouring world of the Marvel universe, the container has capacity for 9 liters (361 ounces) of popcorn. It includes details such as LED eyes that light up and removable horns, which makes it a highly attractive object for collectors and fans of the saga.
This article is sold for $ 80 in selected cinemas and online stores, and is already considered the most expensive palomites boat since AMC Theatres began this trend in 2019 with an R2-D2 model, launched next to the premiere of “Star Wars: The Rise of Skywalker”. Since then, these products have become a key strategy to improve public experience and increase concession sales.
Chains like Regal and Cinemark joined the trend in 2023 with versions inspired by films such as “Barbie” and “Scream VI”. The prices of these items have oscillated between $ 20 and $ 65, until the arrival of the Galactus boat. In addition, the designs have become increasingly elaborate: that of “Inside Out 2” imitated the character Anger and illuminated in red, that of “War of the Rohirrim” also served as a hammer, and that of “Dune: Part 2” forced users to put their hand in the mouth of a sand worm to get his snack.
Ben Fritz, journalist The Wall Street Journalhe said in an interview with NPR that these products represent an important source of income for film rooms in their recovery after the pandemic. “They are basically well -designed plastic pieces, and they sell them at 50 or 80 dollars … it is a good gain for cinemas,” he said.
Lee: The new ‘4 fantastic’ take their first steps in the middle of a wobble Marvel universe
Key event
“Obviously, only the rich people,” Ralph Ineson replied, an actor who plays Galactus, when asked in an interview what he thought about the spectators would be “eating popcorn from your head.”
Key figure
54 million dollars. That is the amount that AMC reported having won in 2023 for the sale of collectible containers for concessions, according to Time, a significant increase since the zero dollars registered in 2018.
Surprising data
Even film directors participate in the design of these products. Tim Burton collaborated in the design of the Palomitas boat “Beetlejuice Beetlejuice” and James Cameron will have the “final approval” of the “Avatar 3” palomites boat before its launch in December, Time reported.
Key history
The “Fantastic Four” boat measures 20 inches wide, with the horns of the galactus hull adhered, 17.5 inches high and 9.6 inches deep, so the cinemas warn that shipping for online purchases “will cost a little more than usual.” A large regular and rechargeable boat in AMC Theatres has a capacity of around 150 ounces, which makes this novelty of $ 80 more than double large. This boat is one of several personalized containers made for “First Steps” and is available from Thursday at Cinemark, AMC and Regal Cines (and on its websites from July 26, August 1 and August 14, respectively). Other thematic concession articles for “First Steps” include a “fantastic” 85 -ounces
Will true collection objects be the thematic popcs?
It’s hard to know. Although some people have opted strong for them, there is no very large secondary market for most of these boats, although some are sold above the original price. For example, an EBAY seller who got the new galactus boat early has already sold nine units to $ 150, and boats of films such as “Superman”, “Barbie” and “Avengers: Endgame” are offered for 75 dollars or more.
Additional data
“Fantastic Four: First Steps” has an 89% approval in Rotten Tomatoes and has received praise from critics. The Telegraph He described it as “the best Marvel movie in a decade” and Variety He titled his review: “Marvel recovers his mojo with a satisfactory retro style restart.” Set in the 60s, the film is a sequel to the 2015 failure with the same characters, but new actors. Pedro Pascal plays Mr. Fantastic, Vanessa Kirby to the invisible woman, Joseph Quinn to the human torch and Ebon Moss-Bachrach to the thing. The four heroes face the classic villains of Marvel, Galactus (Ralph Ineson) and the Silver Surfer (Julia Garner).
This article was originally published in Forbes US
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