“Creativity is the greatest pillar there is,” says Juanpa Zurita, who describes himself as a spontaneous, creative person who enjoys living every moment to the fullest. “I like to tell stories and, in general, live every moment,” he mentions.
Juanpa’s passion for content creation goes beyond the ordinary, from an initial idea to its complete realization, what he enjoys most is seeing how something that exists only in his head can be reflected so that it can be seen by thousands of people. “Playing an idea is what I like the most.”
Juanpa Zurita has 87 million followers, which has positioned him as one of the main content creators in Mexico; for Zurita it was an unexpected achievement. He recalls the 11 years he has been a content creator and expresses a mixture of nostalgia and satisfaction. “We are on the right track.”
Before starting his career in social networks, Juanpa led a life like any student. It was in his last year of high school when destiny led him to the Vine application, a platform that allowed him to discover his passion for entertainment. His first video he uploaded, he remembers, he pretended that his dog Pucca was chasing him to kill him. “A rare content that is not seen now, but it was the beginning of my career.
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During these years, Zurita has had significant achievements ranging from exploring and learning about production to strengthening family ties. He fondly remembers how his father made videos of him and his brother when they were children, and how the creative process has brought him even closer to his family.
For Juanpa Zurita, having a solid financial foundation is the key, but he insists that the creative essence is more important than the production itself. “The less production there is and the more authentic and real it is, the better people receive it,” he says, emphasizing that creativity flourishes even in limited conditions.
In the future, he envisions having longer and more complex stories and aspires to establish himself as a producer, without neglecting digital content. “I opened my production company with a small but talented team, there is even a movie coming in December,” he mentions. So for him, being an entrepreneur is an essential aspect in his life. “We must value the opportunity to connect with an audience, so we must take advantage of it responsibly.”
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