Professional Fighters League (PFL) reported on Tuesday the appointment of Jaime Pollack as general manager of PFL Latin America, with immediate effect.
“Pollack will report directly to Peter Murray, CEO of PFL International, and will lead the expansion of the League in Latin America, supervising operations, media rights, talent development and commercial strategy in the region,” said the mixed martial arts company in a statement.
Pollack, added the PFL, will contribute more than two decades of sports and media experience. He previously served as senior vice president of international development and general manager for Latin America in UFC, where he led an explosive growth in key markets such as Brazil and Mexico.
His career, according to the document, includes executive roles at Amazon Web Services (AWS), Activision Blizzard and Anthem Sports & Entertainment, where he promoted innovation, strategic associations and commercial growth in sports and entertainment platforms.
“Latin America is one of the most passionate and culturally rich combat markets in the world, and it is an honor to lead the next PFL chapter in the region,” said Pollack. “We are building a long -term sustainable MMA ecosystem, to develop local stars, offer first level content and provide Latin American fans something truly own.”
During his passage through UFC, said the PFL, Pollack led historical media associations, led the launch of the UFC Latin American subscription network next to Televisa (UFC Network), and produced the first international edition of The Ultimate Fighter In the region.
“His management marked records of assistance, audience and growth in licenses, consolidating Latin America as a key piece in the global panorama of the MMA,” he said.
Professional Fighters League (PFL) is broadcast live in 190 countries through 20 leading media partners.
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