RappiCard, the innovative fintech launched in collaboration between Banorte and Rappi, has been recognized as a winner in the International Customer Experience Awards 2024, which celebrate the most outstanding aspects of customer service excellence globally.
The two categories in which RappiCard won first place are Best Customer Service – Financial Services y Best Complaint Handling. This achievement consolidates its position as a leader in customer experience (CX) within the financial sector in Mexico and the world.
In an event that brought together more than 340 applications from companies around the world, RappiCard stood out for its disruptive and highly personalized approach to serving its customers.
This recognition comes just three years after the launch of RappiCard, a fintech that has transformed the way financial services interact with its users, achieving the highest customer satisfaction index in Mexico. The key to this success lies in initiatives such as its program User Championwhich turns customer feedback into tangible improvements in the RappiCard application (App), ensuring that user experiences become the engine of innovation.
“In just 3 years, we have built a company truly focused on customer experience. Being recognized at the ICXA 2024 reflects our effort, commitment and dedication, consolidating us as leaders in the transformation of financial services in the region,” mentioned Maria José González, Director of Customer Experience & Supply Chain at RappiCard.
Among the award-winning innovations, RappiCard stood out with its Personal Advisorsa service that offers personalized attention to 100% of its clients. While in traditional banking this type of service is limited to a small number of users, RappiCard offers this premium service to all its clients without charging an annual fee, providing each one with an exclusive advisor who accompanies them in an agile and completely digital way in each interaction.
“We are deeply proud to have been recognized in the International Customer Experience Awards. This award is a testament to our strong commitment to putting the customer at the center of all our decisions,” commented José Antonio Murillo, CEO of RappiCard. “We will continue working to offer experiences that anticipate the needs of our users, transforming each interaction into an opportunity to innovate and improve.”
With these awards, RappiCard reinforces its mission to redefine the customer experience in the financial industry, investing in technology and digital solutions that allow its users to enjoy an accessible, efficient and personalized service. The fintech will continue to develop its value proposition, positioning itself as one of the main innovators in CX in Latin America and establishing new standards in the sector.
