AI-generated images are not only hyper-realistic; they can also be made to have an endless variety of characteristics, expressions, and aesthetics. A recent example is a post by Moritz Stellmacher on X showing an intriguing human photo, leaving viewers to wonder if it is a photo of a real person or an AI creation. This uncertainty underscores the power and realism of modern AI tools, which can now produce images that blur the line between real and artificial.
But what does this mean for the future of portrait photography? Will AI-generated images push us toward embracing unconventional looks, or will classic ideals of beauty continue to rule advertising and media?
The Battle Between Average Beauty and “Interesting” Looks
Historically, the modeling industry has followed standard beauty principles—symmetry, clear skin, specific body types, and a certain allure that appeals to the widest possible audience. These standards dictate everything from fashion runways to magazine covers and advertisements. However, the emergence of AI-generated images may signal a shift towards more diverse and unconventional aesthetics.
AI models can be designed to have unique, striking, or even otherworldly features that challenge traditional standards of beauty. As people become more accustomed to these digitally created faces, the demand for more “interesting” looks may increase, potentially redefining what is considered attractive or marketable. Brands can experiment with these new aesthetics to stand out in a crowded digital marketplace, giving rise to a trend where diversity and individuality take center stage.
The Potential Impact on the Modeling Industry
The modeling industry is already feeling the ripples of this technological change. As AI tools become more accessible, companies may begin to rely on virtual models—figures created entirely by algorithms that can be customized and controlled to meet specific creative needs. This can reduce the need for human models, especially for roles where physical presence is not required, such as digital advertising or virtual events.
However, it is also possible that the industry will evolve to coexist with AI-generated content. Human models bring authenticity, emotion, and connection that AI models may not fully replicate. The sensory experiences, spontaneous emotions, and unique quirks that real people bring to a photo shoot cannot be completely replaced by AI.
Future Trends: Consolidation or Competition?
So, will AI-generated images dominate the future of portrait photography? AI and human-generated content will likely coexist, each offering unique advantages. Human models will continue to be sought after for their ability to convey genuine emotion and connect with audiences on a personal level. At the same time, AI-generated models will provide unlimited creative possibilities, allowing brands to push boundaries and explore new visual territories.
Ultimately, the trajectory of portrait photography may lean toward a more inclusive and diverse representation of beauty. Whether driven by human photographers or AI algorithms, the future of visual media could celebrate a wider spectrum of looks, challenging the conventional ideals of beauty that have prevailed for so long.
The convergence of AI and photography presents a unique opportunity to redefine the aesthetics of portrait photography. While traditional beauty principles may still hold sway, there is a growing appetite for images that challenge the norm, offering something more unique and captivating. As we move forward, the question is not whether AI will replace human models, but rather how both can be used to create a richer, more varied visual landscape.
