Placing the welfare of the population in the center of all discourse as the object of delivery and veneration is something that is done in every way to manipulate, persuade, convince and submit almost inadvertently.
One of the fundamental needs of the human being is to know each other important, relevant, significant, valuable. It is stimulating to receive flattery, mentions, a string and constant recognition bombardment. In politics this strategy is used to render resistance, add followers and inflate the ego.
The audiences must feel attended, including, magnified. The narrative is that now, all the evil that has been done will be repaired, that the government is on their side (no doubt) and that anything it does is for its good (sarcasm).
Making a parallel, as often happens in broken human relations, the breakup usually comes in seemingly small aggressions that are rising in tone, that love is transformed into grievance, indifference, deception, disappointment, cynicism and contempt.
Each tax has a long series of justifications, only in order to legitimize the extraction of the resources generated by the population so that they are available to the public administration and can be exercised at will (especially when there is no division of powers or institutions that fiscalize or at least help to know their final destination clearly and transparency).
The creation of the Tax to the soft drinks- as at the time were that of alcohol, tobacco, the possession, ecological of the gasoline among others- had a kind, noble argument, was going to fight to eradicate the diseases, prevent the population from falling into excesses and above all to contribute to remedy the great social problems.
The portfolio of resources in favor of increasing contributions includes poetic recitations, historical allusions, spokesmen of alleged zalameras organizations that only serve as a comparsa, advertising campaigns, recommendations for “opinion leaders” (paid with public resources, of course).
Nothing farther from reality, no one came out of vice, obesity, pollution, diseases, disasters, debt, for tax increase. No. Nobody. The harsh reality is simple: “more money for the government.”
Populism opposes reducing its permanent electoral payroll with a label of “beneficiaries” and gains what it has available and is easy. This is never included in the cut of inefficiency, mediocrity, corruption and ineptitude.
Results, development, growth, overcoming, improvement, transparency, service quality, accountability, are proscribed words, mortal sins, heresies of the “adversaries.” In the style of evil love there is the people to defend with cape and sword that take him out of the pocket to the fluff.
The objective is that – under the austerity costume and the daily sermon of romantic recitation – the hand that charges inadvertently, smooth, fleeting.
The greatest manipulation is achieved when the porterist is appreciated that is skilled and does not use violence to dock (there was more, that is a political trade).
Electoral and politically the affection comes out, the promises of flowers, the support of verbiage, demagogy, serenades and propaganda honeymoon are lubricated with a ticket and this has to leave the “beloved” people.
True, soft drinks are not healthy, they cause many problems, without a doubt, but some natural fruit juices contain more calories and sugars than commercial drinks. How do I explain that taking a diet refresh with garnachas does not take away the negative intake of saturated fats?
Many years of experience in the sector, studies and market analysis say it: millions of workers consume it precisely because they are a source of calories in their diet, a brief relief in the workday, a little flavor to a restricted meal because you have to make the salary yield.
Eating fruits, vegetables, meat, healthy foods, perfect. No one can object or argue, but where does it come out for that? Diet improvements cost, vitamins, proteins, quality and excellent food content mean first world income.
Stress, anxiety, genetic, sedentary lifestyle, social problems, a long series of factors contribute to obesity. But populism is good to create “demons” and “threats” with which to justify your search for easy money.
On this occasion, even the proposal is to go for everything, including low -calorie, sweetening, flavoring or additive drinks will not be taken into account and the shout of all put, taxes are imposed.
There is no hope for lobbyists or the refreshing companies, this goes because it is going, the calculations have already been made and there is no reverse, where would it go if not, to keep the electoral idyll?
The consumer is in the sights, as well as smokers, drinkers, who have an auto property, savings, are confirmed, defenseless, immovable, submissible taxpayers, there is the mine to increase taxes.
There are no statistics, indicators or measurements that are worth (they are invented with piecework, commission and mere occurrence). Nor is there legal defense, no institutions, or logical, influence and reason is waste; Health, education, employment, they are worth nothing.
The strategy must be dysfunctional, disruptive, radical, forceful.
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