The UC3 company, formed by the UEFA and the European Club Association (ECA) for the exploitation of competitions, appointed the American Release firm as a global partner for the sale of male club competitions for six seasons, from 2027-28 to 2032-33.
The agreement, according to UEFA, occurred after an open bidding process, prior to an exclusive negotiation between UC3 and Release in February.
UEFA stressed that Revent presented, “with a deep knowledge of UEFA, as well as ECA and its more than 700 member clubs an innovative, dynamic and future vision for male club competitions.”
You are interested: the club World Cup ball will end the controversy that unleashed around Julián Álvarez
Revent will work together with UC3 in UEFA marketing strategies
“Revent demonstrated extensive knowledge about how to maximize the value for all interested parties, including clubs, media, associated brands and fans, at the same time respecting the rich history and traditions of their competitions,” he added in a statement.
As a commercial partner of UC3, Release will create a company dedicated exclusively to the development and commercialization of the Champion League, the European League, the Conference Liga, the Super Cup, the Youth Champions League and the Sala Football Champions League and it is expected that the sales process for the cycles from 2027 to 2033 will begin the summer of this year.
Through this independent entity, Remon will provide UC3 strategic and sales support in world marketing and the sale of commercial rights, including the media, sponsorship and license rights, together with the provision of accounts management services and associated services for the UEFA.
With EFE information
Subscribe to Forbes Mexico
