Training lawyer, passionate about business and creative heart, Michelle Gutiérrez opted for the power of fashion as a form of personal expression, beyond passing trends.
What began as a “start up” in a winery in Guadalajara, today is the leading company in its category, with a presence in 25 Liverpool stores in key cities such as Guadalajara, Mexico City and Monterrey, in addition to an online platform with international sales. Its growth is due to opening to adapt to a changing market and the vision of how to materialize those opportunities. This is how now it offers options for each lifestyle: rent for unique events, buy for those who seek long -term investment and second -hand pieces for those who prefer drone circular fashion without losing style.
This same ability to anticipate and respond to the changing demands of the market, together with a clear vision of how to satisfy them, promoted the evolution of the business of offering only income to include the purchase and second -hand pieces. Thus, it offers options for each lifestyle: rent for unique events, buy for those who seek a long -term investment and second -hand pieces for those who prefer circular fashion without renouncing style.
“We not only offer dresses, we offer solutions. We want each woman to feel spectacular without complications.”Comenta Michelle.
Now, Michelle again surprises the market with Carrieran intimate clothing brand designed to offer maximum comfort and support without sacrifice. With materials of the highest quality and technology and a design designed to adapt to the body as a second skin, Bärly eliminates the discomfort of traditional garments, allowing women to feel free and safe under any outfit.
“You can wear the most incredible dress, but if you don’t feel comfortable inside, you don’t enjoy it the same. Bärly arrives to close that circle and offer you freedom from the first layer”Michelle says.
Although he has been living in the United States for years, Michelle’s heart continues to beating in Mexico and seeks to take the name of Mexico very high. Michelle is plans to expand its companies to the United States, Spain and Latin America. His commitment is not only reflected in his products, but also in his work teams, where age is not a barrier: from young talents to collaborators over 70, Michelle bets on experience and passion as engines of success.
“In Mexico there is still the idea that after a certain age there are no opportunities. We demonstrate otherwise: if you have talent, here are your space”says Michelle.
In addition, her collaborative spirit has led her to promote new designers through mentoring and advice, sharing her experience for more voices to find her place in the industry.
His passion for beauty and aesthetics goes beyond fashion: art collector for more than 20 years, Michelle has managed to integrate that love for design in every detail of his brands. And now, that passion becomes a family legacy: his daughters, aged 20 and 17, are part of the Bärly team and conspiracy, collaborating in the selection of collections, product tests and management in social networks.
“I love that my daughters are involved. They are the ones who help me keep my ideas fresh and ensure that our businesses remain relevant in a world in constant change.”
Con Fashion conspiracy consolidated and Carrier Marking the beginning of a new stage, Michelle continues to challenge what is established and demonstrating that Mexican brands have everything to succeed globally. Its unstoppable impulse and unique vision open paths that position Mexico as an epicenter of innovation, reaffirming that Mexican talent is able to transform trends and conquer international markets.
