Paulo Dybala and Mario Hermoso will now fly “low cost”. Roma, which did not have a sponsor on its shirt this season, signed an agreement with a low-cost airline for the next year and a half. About three million euros. Necessary economic boost for the “Loba”. Advertising only on the sleeve waiting for a sponsor for the main area of the shirt.
Airlines and football expand their relationship. It is a booming vein. And like so many other teams, the “Loba” made friends with an airline company. Something different from the usual ones, yes. Because it will not be one of the most premium such as Fly Emirates or Qatar Airways, already present in the football universe with Real Madrid or PSG.
It will be a “low cost”, something not so common. WizzAir will appear on the left sleeve of the “giallorosa” jersey for at least the next 18 months. A case similar to the relationship between Vueling and Athletic Club de Bilbao, with the logo of the Spanish company on the pants.
The Hungarian airline, based in Budapest, landed in Rome for its first collaboration in the world of football. The Italian capital is one of its most important bases, a city in which it has a great daily activity, and it opted for the great social mass that moves the club even outside of Italy.
Three million euro agreement
From now on, the “Loba” will fly with this airline and fans will obtain advantages in the future. The parties did not reveal figures, but, they point out from Italy, the agreement is around 3 million euros per season. Necessary push for a team without a shirt sponsor from June 2025.
“This is much more than a simple sponsorship. We could not have chosen a better club than Roma for our first collaboration with a football club. Roma is one of the most beloved clubs in the world. It will be a strategic partner; we are already present in Italy and we have growth ambitions. We want flying to be accessible to everyone, and this collaboration reflects that,” explained Silvia Mosquera, executive vice president and commercial director of the airline, at a press conference.
You may be interested: World Triathlon is committed to unified rights to exploit sponsorships
“We chose Roma because Italy is a strategic location for us, especially Rome. It is a very beloved club with almost a century of history. This could be a way to thank the many Italians who use our airline and demonstrate our commitment in a concrete way,” he added.
Now, the marketing teams of both entities will work on a common strategy that can also benefit the fans of the Roman club.
Goodbye to the ‘derby’ of empty shirts for Rome
A few months ago, on September 21, Roma and Lazio played a somewhat special “derby”. The one with the empty t-shirts. A Rome “derby” without sponsors. For many, a privilege that recalled an older football. For others, a symptom of the loss of “calcium” power.
The second leg will be a little different. Because at least Roma will wear some publicity, even if it’s on their sleeve.
The arrival of a sponsor is fundamental for the team owned by the American Friedkin family, because it also alleviates the situation of the fair play financial. Oxygen in the form of sponsorship, the first waiting for the big deal for the front of his shirt.
With information from EFE
Little text and great information in our X, follow us!
