The industry will sell more than 4 million Roscas de Reyes, a Catholic tradition that was born in the Middle Ages and has deep roots in Mexico.
“More than 4 million bagels will be sold and will generate an income of more than 2,250 million pesos,” revealed the Confederation of National Chambers of Commerce, Services and Tourism. (Concanaco Servytur).
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Sales of the Rosca de Reyes benefit and help more than 10,000 bakeries throughout Mexico, the business organization tells Forbes Mexico.
The origin of the thread dates back to France during the Middle Ages. At that time, a bean was hidden in a bagel of sweet bread decorated with sugar and fruit and whoever found it was symbolically proclaimed king, alluding to the Catholic beliefs of the Three Wise Men.
Thanks to the cultural exchange between America and Europe, this celebration began in Mexico in the mid-20th century.
When is it purchased? 77% of the kings’ threads are sold between January 4 and 7. And of these, at least 6 out of 10 are large in size, rated for 8 to 10 people, Sam’s Club says in a report.
An average Mexican tries at least two different types of Rosca de Reyes; one with the family, and the other at work, school or with friends according to data from the National Chamber of Small Commerce (Canacope).
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Only Mexico links it with another festival. In our country it is customary to break the donut with the family on January 6 after receiving the long-awaited visit of the Three Wise Men, accompanying it with hot chocolate.
The celebration does not end there since Mexican tradition says that whoever gets the doll becomes the godfather or godmother of the child, they must take care of it and take it to bless the church on February 2, Candlemas Day, in addition to pay for the tamales and atole.
