The American CRM Salesforce software company, said Tuesday that it will buy an computer for 8 billion dollars, betting that the data management platform will sharpen its competitive advantage in the flourishing market of artificial intelligence.
The cloud software giant is returning to mergers and acquisitions of great value after years of staying out, driven by the scrutiny of the activist investors they press to obtain a better profitability.
Last year he had suspended negotiations with informatics after companies failed to agree on the terms of the agreement.
The purchase of informatics, in its greatest agreement since its acquisition of Slack Technologies for almost 28 billion dollars in 2021, would help Salesforce to expand their data management tools while doubleing its products promoted by AI.
The agreement would also allow Salesforce to strengthen control over how commercial data is managed and used, an essential step in their career to integrate the generative AI more deeply in its products.
“Salesforce and Informatica will create the most complete and prepared data platform for industry agents,” said Marc Benioff, executive director of Salesforce, adding that the agreement will strengthen its position in the business market for more than 150 billion dollars.
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The company has been offering AI agents (programs that can manage routine tasks without human supervision) to companies for hiring and customer service. He has closed more than a thousand payment contracts for “Agentforce”, his platform to create virtual representatives with AI.
Salesforce is paying $ 25 for each computer action, a cousin of around 30% on the computer closure price on May 22, the day before the news of the resumption of conversations arose.
Informatics shares rose 5.8% in operations prior to marketing to $ 23.86, while Salesforce rose 1.2%. Salesforce hopes to close the agreement at the beginning of next fiscal year, which begins in February, through a combination of cash and new debt.
The agreement is expected to increase its operational margin from the second year after closing. Scotiabank analysts said the measure could help Salesforce reach their software rivals since “data management software is now sold more frequently as part of large suppliers tools kits.”
The business software company has been a prolific negotiating: it bought the data analysis firm Tableau Software in 2019 for 15,700 million dollars in shares, and Slack in 2021 in its largest agreement.
These agreements were the subject of scrutiny in 2023 when activist investors, including Valueact Capital and Elliott Management, pressed for changes to improve profitability.
With Reuters information
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