A Soho penthouse owned by the heir to the Seagram liquor fortune snagged a tenant for $120,000 a month, The Real Deal has learned.
Eli Bronfman agreed to lease his sprawling triplex at 20 Greene Street for a year, according to Serhant’s Marc Riedel, who represented Bronfman in the rental deal. Bronfman and his brother, Jeremy Bronfman, also founded California-based affordable housing development firm, Lincoln Avenue Capital.
The lease appears to be the most expensive inked in the neighborhood, according to Riedel, who attributed the high price to the “continued dominance of trophy assets” and a lack of similar inventory that has pushed other recent ultraluxury rentals to new heights.
The rental deal is also likely among the priciest achieved in the city, though data on high-end rental records is unclear. News of the deal follows another high point in the market reached by former Howard Hughes CEO David Weinreb, who rented his West Chelsea apartment for $177,500 a month.
Bespoke’s Laura Klein represented the tenant. Klein also facilitated Weinreb’s rental deal.
Bronfman is still on the hunt for a buyer for his four-bedroom condo, which he bought for $35.6 million in an off-market deal in 2022 reported by the Wall Street Journal. He bought the apartment from Samuel Ben-Avraham, an early investor in WeWork who also backed Ronnie Feig’s streetwear brand, Kith, and Hannah Bomze’s Casa Blanca real estate brokerage.
Bronfman listed the apartment last January for $45 million, though he later dropped the asking price first to $40 million, and then to $38 million. It’s now on the market for just under $36 million.
Riedel holds the listing, along with Serhant CEO Ryan Serhant and Jordyn Nusynowitz.
The condo spans more than 6,800 square feet and has more than 2,800 square feet of outdoor space, including a rooftop terrace with an outdoor kitchen. The bottom floor of the home was redesigned by Axel Vervoordt, who also worked on Kim Kardashian and Kanye West’s home in the Los Angeles suburbs.
The apartment is one of 10 units in the landmarked building, which has attracted other notable buyers such as cryptocurrency firm founders, Tyler and Cameron Winklevoss. An LLC tied to the twins paid $14.5 million for Unit 6A in 2014 and listed the apartment for just under $17 million in 2022, before pulling it off the market a year later.
Read more
David Weinreb’s West Chelsea penthouse rents for $177K a month
Manhattan racks up ultra-rich renters
Apartment at Naftali’s 1045 Madison rents for $95K