In an ecosystem of more than 12,000 concentrated technological startups between CDMX, Guadalajara and Monterrey, José Luis Estrada and Brenda Rodríguez, visionary entrepreneurs, have revolutionized the sector of the Central of Supplies with the creation of Selecto Express Chiles, the first Mexican application of supermarket online in the Bajío.
His initiative, born before the pandemic, seeks to transform the experience of buying fruits, vegetables and groceries, merging a traditional sector, such as the supply central, with technological innovation.
By the hand of a team made up of its head of marketing Luis Rocha and his programming leader Héctor Ríos, achieved in less than a couple of months to incubate an application that replicated the purchase experience from the heart of the Central de Abastos in León, Guanajuato.
The application is distinguished by offering fresh and high quality food within a wide selection of products from the basic basket, managed directly and without intermediaries. 70% of their inputs come from local producers and neighboring states, under the commitment to boost the regional economy and sustainability.
Select Express Chiles is not only an e-commerce platform, but has established itself as the spine of a conglomerate that includes Corvuz, an application development agency that drives technological talent in the municipality of Purísima del Rincón, in Guanajuato.
The Select Express Chiles Business Model focuses on technology, by implementing a purchase system they have called just in time which optimizes delivery times and a coaching Specialized for distribution staff in the handling of the cold chain. These innovations have allowed them to generate an efficient and reliable purchase experience for the consumer.
With more than 20,000 downloads in León, Guanajuato, the application has compiled valuable data on the consumption habits of its users, which has positioned itself as a reference in the demographic and market analysis in a historically representative and pilot region for various projects in the rest of the country and Latin America.
The vision of select express chiles is ambitious, with expansion plans to cities such as Querétaro, Guadalajara and Mexico City. In addition, they are exploring the Mexican market in the United States that send food to their relatives in León, and thus expand their scalability horizons.
The founders of Selecto Express Chiles firmly believe in multidiscipline and local potential. Its application remains in constant update, offering an intuitive interface that serves both young consumers and a growing mature market. They anticipate a hybrid future where online supermarket will complement the traditional experience, prioritizing quality, freshness and digital trust.
Select Chiles Express seeks to be the model of how technology can evolve local trade, putting producers in the center.
