France’s Publicis has enlisted Snoop Dogg, the American rapper who became a breakout star at the Paris Olympics, to help celebrate overtaking British rival WPP as the world’s largest advertising group in 2024.
Snoop Dogg was seen everywhere at the Olympics, from carrying the torch to dressing up in riding gear at equestrian events and cheering on gymnasts and athletes, in his role as a special correspondent for US network NBC.
Publicis has gained market share this year in contrast to peers facing slow growth.
The parent company of agencies Leo Burnett and Saatchi & Saatchi has grown faster than the other three big portfolio groups – WPP, Interpúblico and Omnicom – helped by the targeted advertising capabilities of its data-driven Epsilon unit. of consumer behavior.
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Publicis will reach 13,900 million for the entire year: analysts
In the first nine months of 2024, Publicis recorded net income of €10.11 billion.
WPP, for decades the world’s number one, reported equivalent revenues less transfer costs of 8.36 billion pounds or 10.08 billion euros.
Analysts expect Publicis to reach €13.9 billion for the full year, according to Visible Alpha Consensus.
WPP is expected to report revenue less transfer costs of 11.4 billion pounds, or 13.7 billion euros, according to a consensus compiled by the company.
With information from Reuters.
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