Sony hikes annual profit forecast by 4%, citing smaller trade war impact

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The logo of Japanese entertainment and electronics giant Sony is displayed at the company’s headquarters in Tokyo on May 14, 2025.

Kazuhiro Nogi | Afp | Getty Images

Sony raised its full-year operating profit forecast Thursday by 4% to 1.33 trillion yen ($9.01 billion), citing a diminished impact from U.S. President Donald Trump’s trade war.

In May, Sony forecast a profit of 1.28 trillion yen, factoring in a 100 billion yen hit from the tariffs.

The Japanese conglomerate has transformed from a maker of household electronics such as the Walkman to an entertainment behemoth spanning games, movies, music and chips.

Sony reported a 36.5% rise in operating profit to 340 billion yen for the April-June quarter, beating an estimate of 288 billion yen from eight analysts surveyed by LSEG.


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