Spotify will increase its prices to around one billion users, as it invests in new functions, according to Financial Times, citing the co -president and commercial director of the music transmission supplier, Alex Norstrom.
The increases would be accompanied by new services and planned characteristics, Norstrom said in an interview cited by the FT.
Spotify did not immediately respond to a request for Reuters comments.
At the beginning of August, the Swedish firm said it would increase the monthly price of its premium individual subscription in some markets from September, since it seeks to improve profit margins. He said the price will increase to 119 euros ($ 145) from 109 euros in markets such as South Asia, the Middle East, Africa, Europe, Latin America and the Asia and Pacific region.
Continue reading: Spotify will increase the price of premium subscription in selected markets from September
“Price increases and adjustments, etc., are part of our commercial toolbox and we will make it when it makes sense,” North -Roma told the British environment. Price increases combined with cost reduction efforts in recent years helped Spotify achieve their first annual gain last year.
With Reuters information
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