A slow purchase process is one of the main reasons why Mexican consumers leave a transaction, revealed the 2025 retail report of the Adyen payment technology platform.
The firm pointed out that almost 50% of users leave a purchase if the process is slow.
The report presented a growing gap between the expectations of consumers and the preparation of business to face them.
“This year, the data for Mexico show a clear conclusion: the consumer has been transformed faster than companies, and that lag is already impacting revenues and brand loyalty,” Aden said in a statement.
While 77% of consumers expect a fluid experience between physical and digital channels, only 28% of companies claim to have a unified strategy to achieve it.
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One in five businesses acknowledges that you have stopped selling for not having the right technology to accept payments or identify your customers.
The user experience has become a key differentiator. In addition to abandonment by slow processes, “more than half do so if you do not find its preferred payment method, and 60% are more loyal to retailers that allow buying products outside stock in store and receiving them at home.”
He explained that an environment marked by high inflation, consumer expectations also rise: “81% expect relevant and personalized promotions, while 74% say they would abandon a brand after a bad experience.”
He pointed out that security remains a critical obstacle to e-commerce in Mexico, because “26% of consumers prefer to buy in physical stores for fear of online fraud.”
He added that in terms of technological trends, artificial intelligence and immersive experiences gain ground, since 52% have used chatgpt or artificial intelligence assistants to help in their shopping experience. and
Technologies such as Self-Checkout (49%) and brand apps to obtain information and accumulate points (37%) have also been widely adopted.
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As for payment methods, Mexicans continue to trust traditional media. “The debit card (31%) and cash (23%) lead the list, although 30%already use digital wallets such as Apple Pay or Google Pay.”
“The key to loyalty to the Mexican consumer is to offer agile, safe and coherent experiences in
All sales channels. Only in this way is an authentic and lasting relationship with the client built, ”said Fabricio Moreno, Country Manager for Mexico of Adyen, according to the statement.
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