U.S. President Donald Trump points a finger onstage at the U.S. Treasury Department’s Trump Accounts Summit, in Washington, D.C., U.S. January 28, 2026.
Kevin Lamarque | Reuters
Trump accounts will share in the Super Bowl spotlight on Sunday as part of a massive push to spread awareness about the pilot program.
The Trump account commercial — paid for by Invest America, a nonprofit advocacy group — is set to air during the pre-game broadcast, right before the Seattle Seahawks and New England Patriots face off from Levi’s Stadium in Santa Clara, California. Invest America posted a preview of the ad on X on Thursday.
In a 30-second spot, children speak about the virtues of so-called Trump accounts, also known as 530A accounts, which were created as part of President Donald Trump’s “big beautiful bill.”
“This year, every American child gets an investment account. And millions will be pre-funded. That’s free money,” a montage of children speaking directly to the camera say in the ad.
Super Bowl 60, which will air on NBC, is prime real estate for advertisers.
Millions of Americans tune in to the Super Bowl — some just for the commercials.
Each year, the price of those national spots breaks a record. After last year’s game between the Philadelphia Eagles and the Kansas City Chiefs was watched by a record 127.7 million viewers, the cost of this year’s ads went up to $8 million per 30-second commercial, on average, CNBC previously reported.
Along with a billboard in New York City’s Times Square and a Trump Account Summit, which was livestreamed from Washington, D.C. on Jan. 28, the Trump administration has pulled out all the stops to get the word out in recent weeks about the new accounts.
Parents can now open a Trump account
As of the official start of tax season on Jan. 26, parents and guardians can open a Trump account by making elections on IRS Form 4547 when they file their 2025 tax return. Starting in mid-2026, an account can also be opened online at Trumpaccounts.gov.
Children born between 2025 and 2028 are eligible for a one-time $1,000 contribution from the U.S. Department of the Treasury. That money will be deposited into the account on July 4.
More than one million families have already signed up, according to a Jan. 31 post by the White House on X.
‘A long-term investment in the beneficiary’
Musician Nicki Minaj (L) joins U.S. President Donald Trump on stage as he delivers remarks during the Treasury Department’s Trump Accounts Summit at Andrew W. Mellon Auditorium on Jan. 28, 2026 in Washington, DC.
Win McNamee | Getty Images
Trump accounts are meant to encourage long-term investing and wealth building. The money will be invested in a diversified fund that tracks a U.S.-stock index.
“It is meant as a long-term investment in the beneficiary, which means the money is ‘locked’ there until the beneficiary turns 18,” said Jason Ewas, associate director at the Aspen Institute Financial Security Program, a nonprofit forum.
“This makes sense since the goal is growth of the accounts and wealth-building,” he said. “But it means that nobody should view this as a place to access emergency funds, because it is not.”
Trumpaccounts.gov projects that the initial $1,000 Treasury deposit, alone, could grow to $6,000 by age 18, $15,000 by age 27 or $243,000 by age 55. This estimate is based on the S&P 500 historical annual average return of over 10%.
If parents make maximum yearly contributions, the projected value could grow to nearly $1.1 million by age 28, White House Press Secretary Karoline Leavitt said Jan. 28 at the Trump Accounts Summit.
However, financial advisors and other experts say these projections may be overstated.
“Saving the maximum contribution into their children’s Trump accounts would be a very heavy lift for most families,” said certified financial planner Landon Warmund with Reliant Financial Services in Kansas City, Missouri.
“While the numbers look considerable, I think we will find that most accounts won’t come close to these values,” said Warmund, who is also a member of CNBC’s Financial Advisor Council.
Still, many financial advisors recommend families accept the “free money” from the Treasury, employers or other sources. “They should access those resources,” Ewas said.