At the age of 7, Juca built his first Hot Wheels track in a hallway of his house, even his parents had to avoid it so that it would not be destroyed. However, years later, Juan Carlos Viana Prieto drove his own Hot Wheels. This is one of the memories that has most marked the content creator, who today has 17.6 million followers on his various platforms.
This content creator defines himself as an adventurer and passionate about cars. With a career spanning 11 years, “Juca” has positioned itself as a top creator. “For me, (that title) is a source of great pride,” he says.
Before being a figure on social networks, Juca lived a university life trying to define his future. His first step into content creation was in 2007, when he opened a YouTube channel where he shared videos about his car. However, it was in 2013, during a trip to San Diego with friends, that he decided to dub movies and cartoons, as well as create more content for his channel.
Although he has extensive experience in creating content, he has had to face obstacles such as difficult moments and some betrayals, but he assures that each experience has been a learning experience. “Adapt, move forward and stay true to my essence have been key to success,” he mentions.
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“Juca”’s videos have been characterized by showing his passion for both luxury and racing cars, however, in 2018 he fulfilled a dream that every child dreams of having their own toy car, and in 2022, he was invited to the Red Bull Ring experience in Austria, where he had the opportunity to drive a Formula 4. “Having that approach with racing cars was an unforgettable experience, although challenging because it was the first time I drove a car of that type and in a track of Red Bull,” he says. However, to have knowledge of that track, a week before he played Xbox Formula 1. “I learned the entire track by heart until the curves, while I was driving I told myself I was already here thanks to the game.”
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On the other hand, for Juca, financial stability is essential for any content creator. “It is important to educate yourself to take care of your income and use it intelligently,” he says. Although this is not a topic that is commonly taught, Juca has learned to value the importance of planning his finances and making wise investments.
For the future, Juca sees itself consolidated in automobile design, modifying cars and creating innovative proposals. For new generations of creators, he advises them not to focus on becoming famous quickly. “Talk about what you love and have a real intention. Don’t do it just because it’s fashionable.”
