The conversation about digital transformation has been dominated by the impact of new technologies, their accelerated evolution and their ability to enable use cases that generate competitive advantages. However, the true digital transformation goes far beyond adopting technology: it implies a comprehensive reconfiguration of the business.
The role of the CEO in this process is not technical, but deeply strategic. It is not just migrating to the cloud or automating processes; It is about aligning the entire organization under a shared vision, with a clear understanding of how technology can enable that vision. To achieve this, there are five fundamental responsibilities that every CEO must assume. Next, we detail them:
1. Articulate the vision and design the transformation roadmap
Digital transformation begins with a clear vision of the future of the business. This vision must be built together with the management team, who must also be trained, motivated and committed to it. The CEO must lead this process, define the expected behaviors during the transformation and ensure that the entire organization understands where it is directed.
2. Align and develop talent
The success of any transformation depends on people. The CEO must promote a deep diagnosis of the existing capacities in each function, identify gaps and lead a structured plan for the development, attraction and retention of digital talent. Skills investment is as critical as investment in technology.
3. Redesign and digitize processes
Digitization cannot be built on obsolete processes. It is essential to redesign the key processes of the business so that they are efficient, replicable and aligned with the best practices. Technology must be integrated into solid processes that guarantee reliability in daily execution.
4. Ensure infrastructure and data government
Making data -based decisions is not a slogan: it is a strategic necessity. Technological infrastructure and data government must guarantee quality, availability and speed in information processing. This is what digital tools are really useful for real -time decision making.
5. Lead the cultural change
Digital transforming an organization requires also transforming its culture. The CEO and its team must model the desired behaviors, communicate clearly and consistency, promote agile methodologies and promote an experimentation mentality. Cultural change must be deliberate, sustained and backed by correct incentives.
Today more than ever, CEO leadership is decisive. The balance between strategy, execution, technology and change management is complex, but those who manage to orchestrate will obtain a sustainable competitive advantage in the medium term. Digital transformation is not a project, it is a trip that demands vision, discipline and leadership.
About the author:
*Jaime Ortega He is a consulting partner and digital transformation in Baker Tilly, an international firm of consulting, auditing, taxes and legal services.
LinkedIn: https://www.linkedin.com/in/jaime-ortega-consuegra/
The opinions expressed are only the responsibility of their authors and are completely independent of the position and the editorial line of Forbes Mexico.
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