We continue with the current perspectives of political discourse, fundamental skills, abilities and resources, as well as the key elements of strategic communication.
II. The structural elements. In the writing of speeches, the qualities of diction, articulation, eloquence, intonation, clarity, precision, diversity, expressiveness, figures, formats, that is, structural elements that illustrate, enrich, highlight, impact, relevance and support the best performance of the messenger.
The secret of the great speakers is that only a few words are enough to motivate, encourage, move, mobilize, activate, calm, control and influence the masses.
A speech must have the ability to move consciousness, emotions, the rationality of the public achieving internalization, emotion, connection, closeness, sensitivity, personalization, identity, opportunity, relevance, forcefulness, confidence, current, relevance, empathy, preference and/or expectations of a broad spectrum of the population.
III. Verbal communication Talking very well in public requires punctual and extensive training in discursive capacity and the marssex’s verbal communication skills.
Perfect voice as active and fundamental tool begins with the improvement of breathing techniques, oxygenation exercises, diaphragm movements, inspiration, use and distribution of air that help control the volume, intensity, rhythm, sound, resonance, timbre, tone, variations, correct pronunciation and speed of words.
Pulmonary and strength, elasticity and plasticity of the muscles involved in vocalization are necessary to give wealth to expressions, adjust the rhythms, depth, accent, pauses, intonation and/or correct pronunciation of the words.
Also read: the art of political discourse (1)
IV. Political discourse and nonverbal communication. Although 95% of the written content will be irremissibly lost from the selective memory of the audience, between 80 and 90% of nonverbal communication will be printed, it will cause reactions and will be the best marketing vehicle of the key messages of the speech.
The gestures, movements, pauses, sound, visual impact, contact are printed on the conscious and unconscious of people. With an efficient and relevant strategy, these elements integrate a block of messages, signals, impressions, stimuli, such as:
1. Visual expression. We are interested in the effect of expressions and micro expressions of the gaze on audiences. Know where to direct it, concentrate it, mark contact lines with the audience, underpin the message, take advantage of the scene, express an emotion, provide the speaker with the tools to be sincere, concrete, precise, sensitive and forceful when delivering his message.
2. Facial expression. In barely second fractions, the face transmits micro gestures that reflect our mood; It issues signals that the public interprets as references to the attention, sincerity and strength of the speaker. The efficiency in the discourse requires an affable, open, intense face, whose gestures and stimuli are congruent with the meaning of words, an alignment and coordination that the audience perceives as resilience, integrity, honesty, trust, security.
3. Appearance. The audiences take into account the aspect of the people with whom they interact; They mark differences, value, criticize, measure. The clothing, accessories, symbols, makeup, colors, are signs of distinction, level, culture, wealth, personality and value we port. We do not want barriers to communication derived from rejection, prejudices, conditioning, distractions or much less being undervalued, minimized and/or seems careless or dirty.
4. Haptic. The hands illustrate a lot of energy, ability and ability, reflect emotions and serve as support for strategic communication during a speech. It is necessary to know how to handle 4,500 signs used in the parallel of the hands. These are indicators, illustrators, signs, brands, concentrators, reinforcements, scores, recreations, numerators and visual support. Without mimicry or pantomime is another key resource to support content, expressions and messages.
5. Nervántica. A great speech can be spoiled by nerves, anxiety, concern, stress, pressure, insecurity, low self -esteem, bad experiences, all that is avoided with proper preparation.
Well trained, a speaker is able to control sensations of dryness, cut breathing, asynchronous beats, forgetfulness, distraction, deconcentration, itching, sweating, stress when you have to go to a crowd, always communicating impeccably, forceful, impressive efficiently.
6. Postures. Coordination, alignment and support between movements, gestures, reactions, frames, positions and contents, messages, passages, stories, narratives, sequence, phrases, words and illustrations of discourse are also required.
A good posture when standing or sitting, walking, interacting with people is key to providing the body with the best possible oxygenation, reducing discomfort in muscles, bones, back and – at the same time – transmit strength, professionalism, resistance.
7. Kinetica. We prepare our clients so that they can perform with professionalism in theaters, forums, business boards, diplomatic meetings, presentations, work tables, the streets, press conferences, television studies, debate forums, congresses, media interviews and publications.
Each and every one has spatial references, sequence, speed and frequency of movements, in which a rhythm, dynamic, speed, pauses, tours of cameras and social networks must prevail.
8. Proxemia. A good message also responds to the administration of spaces, references, the key areas of an auditorium, production, lighting, sound, cameras, microphones, chairs, desks, support elements. The visualization ranges and the angles of a stage, distances, territories where we perform,
A speech is taken care of from that preparation, hours before logistics, considerations of transfers, audiences, headquarters, work equipment, climate forecast, sunlight or artificial, sound.
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