The National Chamber of the Baking and Similar Industries of Mexico (CANAINPA) revealed that they will sell more than 3,050 million pesos of Rosca de Reyes, a tradition that preserves and gives life to the family economy and small businesses.
“The tradition of the Rosca de Reyes is more than 200 years old and in Mexico it has been going on for between 70 and 90 years, combining history, innovation and the best sweet bread in the world,” said Julián Castañón, president of CANAINPA.
Read: The price of Rosca de Reyes increases up to 20% in CDMX
In Mexico there are around 55,400 bakeries, which for this season will produce 9,400 tons of Rosca de Reyes, the businessman recalled.
“Not all bakeries make Rosca de Reyes, since some are dedicated to making wheat tortillas occasionally in the north of the Republic, especially 10 thousand establishments,” he commented.
“It is an iconic product for the Mexican family, the Mexican bakery and for 45 thousand bakeries. And we consider that this year we are going to make 9 million 845 thousand kilograms of Rosca de Reyes,” he said.
He recalled that the average price per kilogram of Rosca de Reyes is around 300 to 320 pesos, but there are threads of higher and lower value.
The Rosca de Reyes is a tasty, delicious celebration and it is not expensive, so people can have 1, 2 or 3 celebrations of the holiday: “You can break a Rosca de Reyes with my mother and another with my mother-in-law, another at home, another at the factory, at school and even in the Mayor’s Office and neighborhood.”
The party of the Rosca de Reyes is not a party that costs 500 pesos per person, but “it costs between 20 pesos and 30 pesos,” said the business representative.
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According to the leader of the bakers, the Rosca de Reyes is a high-quality cake made with the best sweet food ingredients.
The baking industry generates 570,000 direct jobs nationwide and more than one million people participate in the entire production chain, which ranges from the production of wheat, flour and even butter, milk and eggs for bread making. Currently, the chain is the livelihood of 4 million Mexicans.
