Breaking shopping news: The biggest sales event we’ve seen in all 2024 is officially here.
Amazon Prime Day, an event created by Amazon, kicks off today. While there are plenty of rare deals and major discounts on big-ticket items like TVs and Apple devices, you don’t have to blow your budget to get in on the savings. In fact, some of the best deals we’ve been seeing are ringing up at under $25.
Keep scrolling to see all of our favorite budget-friendly Prime Day deals, or click the links below to shop for affordable Amazon deals by category.
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TODAY Show Prime Day deals
Amazon Echo Pop
To help navigate Amazon’s massive sales event, Shop TODAY editorial director Adrianna Brach stopped by the studio to share some of the best under-$25 deals. Her first pick? Amazon’s most affordable smart speaker: Amazon Echo Pop, which comes in four colors and is currently 55% off.
Like its sister Amazon devices, it has Alexa, so you can control it with your voice to play music, tell you the weather, set timers, make calls and more. You’re probably going to want one for every room in the house, and now’s the time to buy them for under $20 each.
Amazon Basics Household Tool Kit (142 Pieces)
Everyone should have a basic tool kit on hand for everyday household projects, small repairs and DIY tasks. The 142-piece set comes with all of the essentials: a tape measure, hammer, screwdriver, nails, pliers, a level and more. The sturdy storage case, which keeps everything protected and organized, opens up so that you can see everything at once and easily find exactly what you’re looking for.
Duracell Optimum AA Batteries with Power Boost Ingredients (Pack of 28)
Duracell Optimum AAA Batteries with Power Boost Ingredients (Pack of 16)
There’s nothing worse than running out of power when you need it most, so it’s a smart idea to stock up on batteries while they’re on sale. These AA and AAA Duracell batteries are made with the brand’s power-boosting technology. The brand says they have a 12-year shelf life, so you can buy them at up to 45% off right now and not have to restock for up to a decade potentially.
Nutrichef 3-Piece Nonstick Kitchen Oven Baking Pans
When’s the last time you upgraded your baking pans? An expert told us that you should probably be replacing them every six to seven years, or sooner if you use them more than once a week. This set of three baking sheets has a few different sizes that stack into each other to save space in storage. And, unlike most baking pans, the brand says that these are dishwasher-safe!
Clip On Strainer
Another tried-and-true Shop TODAY favorite, this strainer is so clever. Simply clip it onto any sized bowl or pot — even those wide pans — and strain, without having to reach for a bulky colander or hold a lid on. Plus, it’s dishwasher-safe and won’t take up much space in a drawer!
Grace & Stella Under Eye Masks (24 Pairs)
These cooling eye masks are “like an energy drink for your eyes,” the brand says. Currently up to 37% off, they’re a favorite among the Shop TODAY team to help depuff and perk up the skin, morning or night. They come in three different colors that each target specific goals, including moisturizing, brightening and energizing the under eye area.
Gap Men’s Stretch Pique Polo Shirt
Don’t sleep on the Prime Day fashion deals! This bestselling men’s polo shirt from Gap is as low as $8.93 right now in select colors. The brand says it’s made if a soft, stretchy rib knit that has moisture-wicking properties and it goes up to size XXL.
Best Amazon Prime Day tech deals under $25
Kasa Smart Plug (Set of 4)
Who says smart home upgrades have to break the bank? These smart plugs allow you to control your outlets from your phone or through your voice from anywhere. You can even set schedules and timers to turn things off and on automatically, like lamps, fans, coffee makers, humidifiers, holiday lights and more.
Wall Charger and Surge Protector
There never seem to be enough outlets. Thankfully, this wall charger and surge protector can turn your standard duplex outlet into a 5-AC outlet, 4-USB hub to charge all of your devices simultaneously — and it’s 50% off right now.
Hagibis Airpods Cleaning Pen
When was the last time you cleaned your earbuds? One Shop TODAY writer bravely put this bestselling tool to the test — and the results are pretty impressive. It gets into every nook and cranny of your Airpods to clean out any gunk, wax and dust that’s accumulated, making them look brand new in no time.
Anker iPhone 15 USB-C Fast Charger (Pack of 2)
Tired of slow chargers? The price of this set of two chargers with over 6,000 ratings is currently slashed to less than $13. The brand claims that these chargers, which come with two USB-C cables that extend up to 5 feet and an 18-month warranty, can charge your phone up to 55% in just 30 minutes — just be sure to double check that it’s compatible with your phone model.
Amazon Fire TV Stick
Amazon’s popular Fire TV Stick is currently marked down to its lowest price ever, according to Camelcamelcamel. The No. 1 bestseller has more than 396,000 perfect five-star ratings and shoppers say it’s a “fantastic addition” to any home theater setup and some even add that they have “one for each room.”
TOZO T6 Wireless Earbuds
In the market for a new pair of Bluetooth earbuds? These have more than a whopping 268,000 ratings on Amazon and are currently under $25. According to the brand, you’ll get up to 10 hours of playtime on a single charge, which rivals the claims of competitors’ earbuds.
Amazon Echo Dot (5th Generation)
This is the lowest price we’ve seen on Amazon’s 5th Generation Echo Dot all year! It’s designed to be used as a speaker, so you can listen to music, audiobooks and podcasts with vibrant, full sound. And it’s also Alexa-enabled, allowing you to set timers, check the weather and even control your smart home devices completely hands-free.
Best Amazon Prime Day beauty deals under $25
Kristin Ess Hair The One Purple Shampoo
Now’s your chance to grab popular beauty buys on steep discount. This purple shampoo with more than 2,000 ratings can help you say goodbye to brassiness. It can be used by both blondes and brunettes to remove yellow tones while cleansing hair, the brand says.
Hero Cosmetics Mighty Patch™ Original Patch
No one wants to deal with blemishes, but when you get an unexpected zit, you want to be prepared. These are consistently on Amazon’s bestsellers list in the beauty category, and it’s not hard to see why. They really work to extract impurities, truly stick on and have a 4.6-star average from over 146,000 ratings.
Cosrx Snail Mucin 96% Power Repairing Essence
Cheap Prime Day deal alert! You can score an impressive 61% discount on this bestselling skin essence from Corsx right now. It’s designed to rejuvenate skin, reducing dullness, dryness and signs of aging.
Cleverfy Shower Steamers Aromatherapy (Pack of 6)
Don’t skip out on self-care this Prime Day! Bring the spa into your bathroom with these bestselling shower steamers, which come in a set of six. To use, simply place a puck in the corner of your shower and breathe in deep to reap the aromatherapy benefits.
Real Techniques Everyday Essentials Makeup Brush Set
The 5-piece Real Techniques Makeup Brush Set was named the best overall makeup brush set in the Shop TODAY Beauty Awards 2024. This set, which includes all the same brushes, plus an additional makeup sponge is currently on sale for 40% off. With brushes for blush, setting powder, eye shadow and more, your makeup routine will be fully covered.
Color Wow Raise the Root Thicken + Lift Spray
Hair falling a little flat? This bestselling root spray can amp things up. One Shop TODAY writer put it to the test and summed up her experience in three words: “volume for days.”
Wander Beauty Baggage Claim Gold Foil Under Eye Patches (6 Pairs)
Want to bid puffy eyes and dark circles goodbye? According to the brand, the eye masks contain luxury skin care ingredients that can help diminish the appearance of fine lines and wrinkles over time.
Laneige Lip Sleeping Mask
One of these viral lip masks is sold every two seconds, according to the brand. Formulated with shea butter, vitamin C, coconut oil and more skin care superhero ingredients, this luxe lip mask is ideal to pop on overnight to lock in moisture. It’s on sale in popular scents like berry, vanilla and mango right now.
Amika Perk Up Dry Shampoo
Amika’s bestselling shampoo is marked down to its lowest-ever price this Prime Day. Shoppers have raved about how well it absorbs and how clean their hair looks after using it. “I’ve had greasy hair my whole life,” one person wrote. “This is literally the only product that saves my hair and lets me go several days without a wash.”
Bio-Oil Skincare Body Oil
With over 60,000 ratings, this tried-and-true Shop TODAY bestseller deserves a place in your cart — especially now that it’s on sale. The non-greasy, hydrating oil is dermatologist-recommended and claims to help fade the appearance of scars and stretch marks over time.
Best Amazon Prime Day essentials deals under $25
Arm & Hammer Power Sheets Laundry Detergent (Pack of 50)
Home basics might not be your most exciting Prime Day purchases, but it’s prime time to save on the essentials that you would normally buy — now at a much lower price. This set of 50 laundry detergent sheets, for example, is currently a bargain at 33% off (which equates to as low as 10 cents per load, by the way). They go right into the washing machine along with your clothes, so you can skip the mess of liquid detergent without skimping on cleaning power.
Keurig 3-Month Brewer Care Kit
When was the last time that you cleaned your Keurig? If you can’t remember, you should probably grab this cleaning kit while it’s on sale for Prime Day. The easy-to-use pods are designed to rinse away residue and oils, while the descaling solution (which should be used every three months) removes mineral deposits, so you get the best tasting brew possible.
Quilted Northern Ultra Plush Toilet Paper (8 Super Mega Rolls)
Is there anything more horrifying than running out of toilet paper? Stock up now and avoid that fate! Currently at its lowest price ever, you can now save on this set of eight mega rolls (which the brand says is equivalent to 48 regular rolls) of Quilted Northern’s signature soft and absorbent toilet paper.
Glad Trash Bags
You can grab this pack of 110 trash bags right now for a big discount. While we love the current price, we’re also loving that the bags are resistant to punctures and tears and have a fresh, clean scent.
Active Washing Machine Cleaner (Pack of 24)
Even washing machines get dirty! If it’s time for a good cleaning (which experts say you should be doing about once a month), you’re going to want to snag this 24-pack of washing machine cleaner tablets, which has over 100,000 ratings.
Simply pop a tablet into your empty washing machine drum and run a normal cycle with hot water. Give the drum a wipe with a towel to remove any remaining residue and you’re good to go.
Presto! Flex-a-Size Paper Towels (12 Rolls)
These Amazon brand paper towels with over 100,000 ratings are currently at the lowest price we’ve seen in months on Amazon. The brand claims that the extra absorbent towels are equivalent to 38 regular rolls, so you can be sure you’re getting the best bang for your buck.
Best Amazon Prime Day home deals under $25
Cleaning Gel for Car
Keeping your car interior clean doesn’t have to be a huge chore. This cleaning putty simply molds to your car vent, steering wheel, seat cracks, keyboards and more to pull out any debris that has accumulated. It’s not just for the car, either — you can use it all over your home to keep every nook and cranny spotless.
Sharpie Permanent Markers, 12 Count
If it always feels like your Sharpies are disappearing on you, you can stock up with this deal. The 12-pack of classic Sharpie markers is currently discounted by a whopping 70%!
Zuru Bunch O Balloons
Prepare yourself for plenty of epic water balloon fights! These balloons are designed to make the prep a breeze — the brand says that thanks to its unique technology, you can fill and tie 100 balloons in just 60 seconds.
LifeStraw Personal Water Filter
You’ll have access to clean water everywhere you go with this personal filter. According to the brand, it removes over 99.99% of bacteria, microplastics and more, so you can sip safely from streams and other water sources when camping or hiking. For Prime Day it’s marked down to just under $10 — that’s only 25 cents more than its lowest-ever price, according to CamelCamelCamel.
KitchenAid Silicone Oven Mitt Set
Durable, slip-resistant and heat-resistant up to 500 degrees F, these oven mitts are the perfect addition to any home cook’s kitchen. Grab the bestseller for its lowest-ever price now.
Kasa Smart Light Bulbs (Pack of 4)
Allow us to shed some light on this stellar Prime Day deal. You can control the color, control the lights and more from your phone or Amazon Alexa device. One of our editors actually used this to program a lamp in her room to waker her up every morning like a sunrise alarm clock, since you can set schedules with it.
Kitchen Mama Auto Electric Can Opener
Never struggle with a manual can opener again, thanks to this automatic can opener that works its magic with the touch of a button. The hands-free gadget cuts along the side of the lid without touching the food inside, leaving no sharp cuts, the brand says. It has over 100,000 customer ratings and is under $25 today.
Best Amazon Prime Day fashion deals under $25
Sojos Classic Round Sunglasses
Take on sunny days in style with these top-rated sunglasses, which are just $13 for Prime Day. “These sunglasses are perfect!” one shopper wrote. “They fit great, are clear and sturdy, and look fantastic!”
Oversized T-Shirt
You can always use another basic top, right? This trendy take on the classic t-shirt is the best of both worlds: the crew neck, long rolled sleeves and tunic-length hemline give you generous coverage, but the oversized cut keeps it breezy and provides ventilation, without exposing too much skin. It’s on sale in a ton of colors right now, including classics like black and white.
Bali Passion for Comfort Minimizer Bra
Steep discount alert! This bestselling bra, which usually retails for close to $50, is currently 67% off. It has racked up over 25,000 ratings from Amazon customers, who overwhelmingly vouch for the bra’s comfort, supportiveness, quality, consistent fit and minimizing magic.
Izod Advantage Performance Polo
Comfortable, versatile and moisture-wicking, this polo shirt from Izod is a classic he’ll be reaching for time and time again. It’s on sale in over a dozen colors right now for as low as $16.14 and goes up to size 3XL.
Colorfulkoala High-Waisted Yoga Pants
We always say that you can never have too many leggings — and that’s especially true now that so many good pairs are on sale. Like, these popular leggings, which are over 40% off now.
Prime Day Lightning Deals
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How we chose the best Prime Day deals under $25
We meticulously combed through over 445,000 products on sale during Amazon Prime Day 2024 to determine the absolute best Prime Day deals under $25 during the two-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners. We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
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