The best CMO in Mexico

With 90 years of history, the airline closed 2024 with one of its largest fleets in its history, with a total of 159 aircraft, in addition, in that same year, it renewed the emblematic Águila knight.

Founded in 2002, it currently has 1,900 branches throughout Mexico. In the third quarter of 2024, the company recorded a consolidated net profit of 3,834 million pesos. The specialists comment that it is a well positioned among the clients of the middle and a half lower class targets.

He arrived in Mexico in 1930. Last year, he won the Gold Prize, of the Effie Awards 2024, in the category of alcoholic beverages, with the campaign “Many names, a single Bacardí”. The specialists agree that they are now looking to position the brand through merchandising.

In 2020, the Bancomer brand was eliminated to be called only BBVA. In Mexico, it is the most used bank application. During 2024, the bank obtained a record utility that reached 107,422 million pesos, a growth of 7.2% compared to 2023.

It began operations in 1945, being the largest bakery in the world, in Mexico it has more than 20 brands among which are: Marinela, Barcel, Aunt Rosa, Milpa Real, Sannalamong others. The specialists agree that although it is a brand with many years, at the marketing level it continues to innovate.

The German automaker arrived in Mexico in 1994, her goal is to maintain her position as leader in the luxury car market. The specialists explain that the biggest challenge is to continue positioning the brand in front of the competition.

This company is part of Walmart and has developed campaigns such as “Mom Lucha”, which has lasted 20 years in the market and has placed the firm in the taste of the public that seeks economic prices. Its national coverage covers more than 2,000 stores, in different versions: Aurrera Bodega, my Winery and Express Winery.

The Greek -style yogurt brand in the United States, where it has 20% market share, arrived in Mexico in 2016, has reported growth of at least 70%.

Its history in Mexico began in 1929, it has 67 bottling plants, 350 distribution centers and more than 13,000 cast routes. Among its investments, the 5.1 million pesos stand out for the creation of infiltration projects in Nogales, Sonora, and Guadiana, in Durango.

Comex is a PPG brand, it has 5,200 stores in Mexico. The specialists comment that within the remarkable marketing activities is the presentation of the “color of the year”.

Founded in 1941, the Coppel family first entered the list of Millionaires of Forbes 2024. For 2025 it will invest 14.2 billion pesos in Mexico, which will add about 100 new stores, especially pointing to the Veracruz, Sonora, Sinaloa, Chihuahua and Durango states.

The company operates in Mexico for more than 50 years, has a wide variety of brands in which they stand out: Bonafont, Dany jelly, Activia, Danonino, Silk, among others. Specialists agree that in recent years they have developed products for different markets.

Last year, he received the Gold Prize, from EFFIE Awards Mexico 2024, in the positive social impact category. He arrived in Mexico in 2003 with the aim of offering treatment to restore intestinal flora.

In 1904 he ventured into the telephone network of Mexico City. In 2022, it began with the implementation of the 5G Network, which seeks to position in mobile operators, companies and industries.

The Swedish company founded in 1929, has several brands such as Regio, Tena and Saba, with the latter won the Great Effie Prize in 2024 and for what was recognized in this list, since the specialists highlight their positioning work. Essity also published the first National Menstrual Management Survey in Mexico.

Its operations began in 1890 as a beer company in Monterrey. Today is the largest bottling and merchandise of the world by sales volume within the Coca -Cola system. Within your business, Oxxo also stands out.

With 90 years in the country, the brands of its portfolio includes Pontiac, Chevrolet, Cadillac, GMC, Hummer, Buick and others. Before the specialists, its advertising strategy is impacting, but the challenge is to continue innovating in front of other competitors.

In 1990, Xcaret Park, the first of the group began operating. They currently operate seven parks and two hotels.

With 40 years in the market, it is dedicated to offering brokerage and insurance advice. The specialists say that associating with the pilot Sergio ‘Checo’ Pérez was a virtuous strategy. Gutiérrez has held this position since 2019.

With more than six decades in Mexico, it has 25 brands, among which Garnier, which was awarded the Gold Prize in the influencer marketing category, of EFIE Awards Mexico 2024 and for which it has been recognized in this list. Specialists say they have done a good job by adding diverse models in their campaigns.

The Argentine company began operations in Mexico in 2001 and has diversified its business lines such as Ads Market and Mercado Pago, the second bank application most used in the country.

Within its brands, Nescafé stands out, for which it was recognized in this list after obtaining the Gold in the category of marketing innovation solutions, of the EFIE Awards Mexico 2024. Recently, the company announced $ 1,000 million of investment in Mexico for the next three years.

The streaming platform arrived in Mexico in 2011. At the end of the fourth quarter of 2024, it achieved a historical figure of 18.9 million new subscribers. Within its strategy, new collection plans stand out, the incorporation of sporting events and online games.

The Mexican Nissan subsidiary arrived in the country in 1961. At the end of 2024, it had a market share of 17%. In 2022, Nissan announced an investment plan in Mexico to three years for 700 million dollars.

The Brazilian Fintech arrived in Mexico in 2019, where it has 10 million customers. The brand is positioned in the young public, in addition to having accelerated growth, specialists coincide.

Pepsico has a portfolio of food and beverages, among which Marias cookies stand out, which was recognized last year with the Agency Award of the Year. Some of their marketing strategies have been in collaboration with Beyoncé, Bad Bunny and Shakira.

With more than 100 years of history, it has 816 self -service stores. In the first semester of 2024, it made a series of openings and reopenings of stores, with an investment that exceeded 2,317 million pesos.

The streaming platform began operations in Mexico in 2013. In 2024, the company reached a milestone after 16 years of history, after making total annual revenues will reach 16.1 billion dollars, exceeding 13.6 billion dollars of 2023, which translates into a full year of profitability for the company.

Tecate beer was born in 1944 in Baja California; It currently belongs to the Heineken Mexico group. The brand is sponsor of some events such as the MX League, Tecate Pa’l Norte, Tecate Emblema, Tecate Commune, Tecate Coordinate and Tecate Live Out.

The Canadian company began operations in Mexico 2017. It currently has 143 branches in the country. The specialists agree in although their positioning work is in the development stage, they are doing very well with value proposal and quality products.

With more than 20 years in the country, Toyota registered for 2024 his best year in sales since his arrival in Mexico, with a total of 111,362 units sold, which, since their arrival, have reached a commercialization of more than 1.58 million units.

He first took off in 2003, currently has 71 destinations in Mexico, the United States, Central America and South America, making 400 flights per day on 211 routes.