In just four years, Point Group managed to position himself as one of the most influential agencies in the creative experience industry, by consolidating himself as a leading option for national and international prestige brands.
Despite the strong competition of agencies with more than a decade in the market, Point Group has shown that youth is not an obstacle when combined with talent, innovation and strategic vision.
Founded in 2021 by Charly Robles, a professional with more than 20 years of experience in the production of events and entertainment, the agency has grown exponentially. It has a highly qualified team, which has led it to be the creative mind behind great impact events for brands such as Telcel, Coca-Cola, L’Oréal, Diageo, Exma and Oppo, among others.
The secret of success: combine youth and experience
What differentiates Point Group from other agencies is their ability to offer innovative solutions with impeccable execution. Despite being a young company, your team is made up of professionals with a wide career in the sector, which allows them to compete – and win – in front of established companies.
“The challenge is not only to enter the market, but to revolutionize it. In Point Group we focus on creating experiences that really connect with the audiences and generate a lasting impact,” says Charly Robles, founder and CEO of the agency.
Thanks to quality work and the reputation they have built in the industry, the most important brands have begun to look for them and to include them in their radar, with an outstanding interest in the value they contribute to consumers of these.
A high level portfolio
Point Group is currently a key player in the production of massive, corporate events and brand activations, especially for companies that seek excellence on the one hand, but also a unique way of understanding the market and leading it to the next level.
His presence in events such as Corona Capital, Vive Latino, Formula 1, NBA in Mexico and the Mexican Tennis Open has demonstrated its ability to execute large -scale productions with a high level of quality and creativity.
In addition, the agency has expanded its impact internationally with events in cities such as New York, Chicago, Miami, Los Angeles, Punta Cana, Cartagena and Paris, which demonstrates its ability to adapt and global scope.
With an innovative vision and constant growth, Point Group continues to gain ground in the brand event and activations industry. His focus on innovation, technology and creativity have made him one of the most promising agencies in the sector.
“Our goal is to continue raising the industry standard and demonstrate that the experience is not only measured in years, but in impact,” concludes Charly Robles.
