Amazon Prime Video has changed its strategic approach to live sports and moves away from the original television series and films, in an effort to meet the internal objectives of corporate profitability, The Information reported this Friday.
The decision announced by Amazon marks a crucial moment for the technological giant, which seeks beyond its traditional approach to the original content to generate income.
Live sporting events, with their ability to attract viewers in real time, offer valuable opportunities for the placement of directed ads, which has motivated streaming companies to ensure more live content agreements to increase their advertising income.
The Amazon CEO, Andy Jassy, aims to make prime video profitable by the end of 2025, and this change is part of the strategy to achieve that goal, according to the report, which cites two sources familiar with the company’s plans .
Amazon has invested strongly in sports content, spending approximately 3 billion dollars annually in important leagues transmission rights such as NBA and NFL, according to the report.
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In July, Amazon, together with Walt Disney and NBCuniversal ESPN, owned by Comcast, signed the rights to transmit NBA games in an 11 -year agreement valued at 77 thousand MDD. Amazon also began to include ads within its prime video platform last year.
The main prime rival, Netflix, has also given a strong boost to live sports with agreements to broadcast NFL games at Christmas, a high -profile boxing fight between Jake Paul and Mike Tyson, and WWE live events Raw.
After a planning meeting in 2022, the Amazon entertainment team has been commissioning less films and television series projects, according to the report, which cites eight producers with current or recent projects with the company.
By 2024, the Annual Amazon budget for original and licensed films, television and sports series live was around 7 billion, according to the report.
With Reuters information
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