Marked shirt necks, long sleeves, sweaters and t -shirts with thick horizontal lines.
Carlos Alcaraz raised the title in Roland Garros in Paris dressed in a collection of clothing marked by the rugby, commemorating an ephemeris of the tournament that not everyone knows and that adorned him to the last point in the 5 hours and 29 minutes in which Jannik Sinner faced the Spanish, leaving the fifth Grand Slam trophy in the showcases of the Alcaraz.
In this edition, 2025, the 100th anniversary of the presence of international players participating in the French tournament was fulfilled. A time, three years before the open moved to Roland Garros in 1928, the competition was played at Stade Français, a great stadium that also worked as headquarters for rugby.
To celebrate this combination of sports and make a differential element, Nike launched a whole collection of clothing that dressed tennis players such as Carlos Alcaraz or Naomi Osaka, in its version for the female team.
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Rugby, flattered in detail
From the Spanish Rugby Federation they explain that they felt identified, from a nostalgic point of view, when they observed the traditional designs of the brand and feel flattered to remain, in a way, in the memory in a sporting event that will be remembered for being the final of the longest Roland Garos in history.
“It reminds us of the traditional rugby design even the cut. We are clearly flattered that, even if it is in an evocative way, rugby is linked to a victory of this great draft, with traditional necks and shirts that have a style of a few years ago,” they explain to Efe from the Federation.
This line of clothing that Carlos Alcaraz dressed has had an impact on social networks, particularly because of the shirt he carried in the final, with the wide and thick horizontal lines. Getting this attention, regardless of taste, impacts the brand, but leaves in the inkwell the reason for its creative process.
Esther Palma, an expert in fashion and director of the Epcommunication Communication Agency, says that “Nike has taken advantage of the centenary of the France Open as a conceptual starting point to merge rugby elements – like stripe and neck shirts – with the contemporary aesthetics of tennis”, something common in creative processes but “do not always communicate so clearly to the general consumer and remain, on many occasions, many times remain, in many occasions. relegated to the sports consumer ”.
“Mediating creative processes not only humanizes the brand, but reinforces the emotional connection with the public. A good story told clearly can transform a functional garment into an iconic piece,” he says.
Esther Palma also expands that these types of collections are usually the order of the day, particularly in special editions, but affects that lack of clarity to tell the story in order to obtain greater benefits for the brand.
The four great tournaments (open of Australia, Roland Garros, Wimbledon and Open of the United States), usually coincide with marketing strategies for the sector and new releases for tennis players and followers. The great monitoring of tournaments, as in other sports such as football, serves as the basis for powers sales.
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“Each Grand Slam offers a unique opportunity to reinterpret classic codes and turn clothes into an extension of the event itself. In this case, it is about dressing athletes with pieces that also tell a powerful visual story, connecting with the legacy and cultural context of the tournament,” says Esther Palma.
A new collection of clothing that will always remain in the memory thanks to a match of five sets that crowned, for the second time, the Murcia Carlos Alcaraz as champion of the Roland Garros.
With EFE information
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