His shirt was the best selling of the MLS, surpassing Leo Messi, announced the vice president of the FC, John Tarrington. His arrival at the club multiplied the impact of Gareth Bale. The social networks of the duplicate followers. The signing of the South Korean superstar are Heung-min not only revolutionized the American League, already marking a ‘hat-trick’, but also returns the illusion to Los Angeles.
The captain of the South Korean team left the ranks of the English HotsPur Tottenham Hotspur after raising the Europe League trophy and joined on August 6 in the ranks of LaFC, as a key piece in the club’s aspirations for imposing itself at the West Conference of the MLS.
Foarly nicknamed such as Sony among the tide of Korean followers who longed for his arrival at the Angelinas ranks, his size is compared to that of other club idols such as Carlos Vela or the Franco-Gabbonese Denis Bouanga.
“Sony Heung-min, in many ways, is probably the most famous Korean person in the world,” says Josh Lee, communications director of the FC Association of LaFC Tiger Supporters Group.
A phenomenon beyond sport players such as “become an integral part of our families and our weekends, our day to day, and expands our culture. The impact will be similar to that of Shohei Ohtani” when he landed in Los Angeles Dodgers, he adds.
The captain of the South Korean team gave a turnaround to the social networks of the club in the first weeks of August. The FC -related content registered a spectacular 594% increase in visualizations, reaching almost 34,000 million, while media coverage increased by 289%, indicate data from The Korean Post.
His shirt, with Dorsal 7 on his back, was for two consecutive weeks the best selling in the MLS and “of any sport in the world at this time,” according to a statement shared to the media the vice president of the FC, John Tarrington.
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The signing of Son resolves a strategic movement for the Korean community in the
According to the Front Office Sports portal, the Argentine Lionel Messi established the MLS record in 2024 by selling 500,000 Inter Miami shirts in its first month, while they were on its way to selling almost 1.5 million shirts in its first month with LaFC in the US League.
The signing of Son resolves a strategic movement for the Korean community in Los Angeles, the largest outside of South Korea with about 320,000 inhabitants.
“There will be an exponential number of fans, we already saw it in his first game at home. But even on the roads groups of Koreans will be seen from all over the country leading to the nearest stadium to see Son,” says Lee.
The debut of Son in his new home against San Diego FC hung the poster of entries sold out at the BMO stadium in Los Angeles. Tickets were sold for more than $ 200, twice the average price for a regular black and gold club, according to ABC 7.
Such has been the magnitude of the “phenomenon are” that the Angelino team signed an alliance with the Korean station Kypa 1230 AM to broadcast the football matches that remain from the 2025 season in Korean speech.
His arrival has also generated an impact of great caliber among the Korean community. The mayor of Los Angeles, Karen Bass, received Son in a massive act in which she granted the “Honorary Angelino” certificate and celebrated her hiring as “a moment that will be remembered in the city for generations.”
The Korean idol also participated in a ceremony with Los Angeles Dodgers. Equipped with the mythical blue and white cap with those of Los Angeles and the equipment of the city baseball team, made a ceremonial launch before 50,000 fans in which it is unusual for stars from other sports to participate.
With EFE information.
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