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A restaurant’s journey from concept to launch is often filled with questions about the future and whether it can succeed in the market. This is true for any business, but it was especially true for Guillermo Pérez Verduzco, who, in late 2023, decided to turn a growing idea into a fully developed concept.
With a single oven, 80 kilograms of cheese and a small budget, Domínguez launched Big Jimmy’s, a pizzeria that aspired to become Mexico’s favorite.
Shortly after its launch, Alan Ramos joined the project to lead the financial area. Eduardo Santillán was in charge of operations, while Javier Sánchez assumed commercial strategy. Together, the four built a company that has grown considerably within Mexico City’s expanding pizza market.
What makes Big Jimmy’s unique
The main feature of Big Jimmy’s lies in what has become a unique proposition for many restaurants: the size of its products. Made with top quality ingredients and offered at competitive prices, Big Jimmy’s pizzas are distinguished by being the largest in the country.
However, this is not the only thing that makes the brand special. It has also innovated with desserts and ice cream, and has an express service powered by artificial intelligence that not only predicts demand, but ensures that each pizza is delivered fresh.
“We wanted our customers to live a different experience, from the quality of the product to the speed of the service. This differentiates us and positions us as leaders in innovation within the sector,” says Guillermo Pérez Verduzco.
Growing in an expanding market
Big Jimmy’s has caught the attention – and the palates – of Mexico City consumers. However, in a market where big chains are constantly advancing, smaller businesses must strive to keep up or risk being overtaken by the enormous advertising power of corporations.
For Eduardo Santillán, Director of Operations at Big Jimmy’s, scalability is key in any business, especially this one.
“Our growth is constant and is supported by solid processes,” says Santillán. “This year we plan to open five new branches and, in the medium term, expand throughout the country.”
A place to connect
Beyond offering some of the largest pizzas in Mexico City, Big Jimmy’s seeks to create experiences that last. With a concept that promotes family and social gatherings, it is a meeting point for families and friends to create lasting memories around their extra-large pizzas.
With a motto focused on speed, quality, value and the idea that bigger is better, Big Jimmy’s and its team seek to maintain the values of excellence, passion and honesty towards its customers.
At Big Jimmy’s, it’s not just about eating pizza, it’s about creating a legacy that will stand the test of time as they move up the Mexican pizza chain.
If you want to try a growing pizzeria in Mexico City, visit Big Jimmy’s to discover a variety of pizzas and desserts. You can get more information on Instagram @bigjimmys.mx or on TikTok @bigjimmys.mx
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