Serena Williams receives the Princess of Asturias Award. The standard is excellence. This is how the former tennis player promotes Serena Ventures, her venture capital company. She is one of the 100 richest self-made women in the world. He has a fortune estimated at 350 million dollars. He left tennis in 2022, but his assets continue to grow.
An unquestionable sporting record, an extraordinary career and a tireless defense of gender equality. Serena Williams arrives in Oviedo as one of the most successful women in the world. On and off the track. He won 73 titles and 23 “majors” in his career. A total of 94.8 million dollars in WTA prizes. In the last three years, his wealth went from $260 million to $350 million, according to Forbes.
Her story of improvement speaks for her. From the humble Californian city of Compton to the Olympus of tennis. Charisma, resilience and talent. Clean and profitable image. Despite having retired three years ago, Williams still has more than a dozen sponsorship contracts. Nike, Gatorade, Wilson, car and watch brands cover it in gold.
Forbes included her in the list of the 100 richest self-made women in the world. Her nose for business led her to invest in her venture capital company Serena Ventures, which has a portfolio of more than 80 emerging companies.
“We support bold founders who are redefining the way we live, work, move and connect. Our perspective is global. Our standard is excellence. Our purpose is to expand access, ownership and opportunity at scale,” says Serena Ventures on its website.
The vast majority of their companies are founded by women or people of color. Serena explores emerging market areas, going off the rails and looking to the future.
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Mother and businesswoman, the current duality of Serena Williams
Williams combines her business work with family life with her husband, Alexis Ohanian, with whom she has had two daughters: Olympia, eight years old, and Adira River, two.
He has no lack of business acumen and knows how to turn his personal interests into successful investments. This is the case of Rebel, an online platform that allows you to buy and sell baby items with excess inventory, open box or used, for a reduced price.
Its portfolio also includes companies such as “Nestcoin”, active in the cryptocurrency space, “Khloud”, founded by Khloé Kardashian and active in the healthy food market, as well as “Boos Beauties”, which offers financial education to women of color through networking, learning and advice.
The link with sport and social commitment
Although she left the racket three years ago, Serena Williams is still closely linked to the world of sports and the industry that surrounds it. For example, it has invested, always through Serena Ventures, in “OpenSponsorship”.
It is a platform that offers brands the possibility of searching and connecting with professional athletes to sign sponsorship contracts at an international level.
American media such as ‘Sportico’ claim that Williams invested a “seven-figure” amount in this company.
Successful investments that are only part of the Serena Williams method. Behind his economic bets there is a much deeper vision, focused on social commitment and the creation of a legacy that goes beyond tennis or business.
For all this, Oviedo honors Williams with the Princess of Asturias Award.
With information from EFE
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