Jess Glynne, the British singer whose song “Hold My Hand” is included in the Viral Audio of Tiktok “Nothing Beats to Jet2 Holiday”, criticized the White House for using the sound in a video of immigration officers and control of customs deporting migrants.
Key data
Official social media accounts of the White House published a video that shows ICE agents deporting migrants, accompanied by a viral Tiktok sound that users usually use in videos that show the disasters of their vacations or other chaotic incidents.
The sound, in which a British woman tells a vacation offer offered by the Jet2 airline, includes a clip of the 2015 success of singer Jess Glynne, “Hold My Hand.”
The White House titled its publication: “When ICE reserves a trip in Jet2 to deportation,” and added: “There is nothing better!”
Glynne criticized the White House in an Instagram post on Wednesday morning, stating that the publication of the “sick” because her music is about “love, unity and propagation of positivity, never about division or hate.”
The publication went viral on social networks, obtaining 7 million visits until Wednesday afternoon, and some users expressed their outrage: “Jet2 should sue the White House and I am not even joking,” a user published in X, getting 81,000 likes.
Jet2 has not responded to the publication of the White House (Forbes has contacted to request comments).
What is Tiktok’s tendency “Jet2 Holiday”?
The “Jet2 Holiday” sound comes from an admitted advertisement in 2024, although the airline has been using Glynne’s song for years in its ads. In the announcement, Jet2 offers a holiday package through Jet2holidays, a subsidiary that sells vacations and tours. The sound has become one of Tiktok’s most popular trends this summer. The audio has been used in almost two million videos, many of which portray chaotic incidents, as a person who is demolished by a splash on a water slide or a woman who is almost beaten by an ax that bounces in a shooting field. The video with more “like” that uses the sound of Jet2, with almost 38 million “likes”, shows someone opening a huge curtain in a hotel, exposing a small window. Jet2 has published videos with the sound, and Glynne has referred to the trend on the stage of his concerts. Last week, Glynne and the announcement narrator, Zoe Lister, met in a British radio program, where they played the viral sound together.
How has the White House used the memes on social networks?
The “Jet2 Holiday” video is the most recent example of the use of memes by the Trump administration on their social networks. In a publication at the beginning of the month, the White House overcame the face of President Donald Trump to Superman’s, coinciding with the premiere of the new “Superman” film, with the following subtitle: “Truth. Justice. The American style. Superman Trump”. On Valentine’s Day, the White House account published a card that said: “The roses are red, the violets are blue; come here illegally and we will deport them.” The administration recognized its tendency to communicate through memes in a publication a few weeks ago: “The Constitution does not say anywhere that we cannot publish explosive memes,” the White House published.
This article was originally published by Forbes Us.
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