Mexico will be one of the headquarters of the next World Cup in 2026, today we are a little more than a year after this event, the most important in the sports world, this will be a World Cup with many innovations, it will be the first World Cup in which three countries participate as the headquarters, it will be the third World Cup where the Azteca stadium (Banorte) is hosting an inauguration and will be a World Cup where new sports technologies and new platforms are deployed to experience football in virtual and virtual way Interactive
Football and metavers
Football is undoubtedly the most popular sport in the world, the modern history of this sport is no stranger to a medium like video games, since the beginning of this industry football has been present, over the years, video games have evolved exponentially and football has always been there, evolving with the environment.
Metaverso is the following great step for interactive media and football does not want to stay out of this new form of entertainment and communication.
Paradigm changes.
Alan Cura, CEO of a nascent virtual platform dedicated to football, called Guardians of the Ball does not say about it, “Guardians of the Ball is not just a platform; it is a paradigm shift. We create a space where fans not only see the game, but live it, feel it and share it with their loved ones as if they were in the stadium.
Alan himself looks enthusiastic about these new platforms and opportunities, tells us about the opportunity that a country like Mexico represents, as facing the next World Cup with innovation and that waiting for the future of this sport
“The 2026 World Cup grabs us in a stadium still very early in our history, but we believe it can be a key milestone in the organization. We do not know exactly how far we can go, but we are clear that our vision is to allow any fan to live the experience of the event in a completely new way. We are working with leagues, clubs and governments so that this is a reality.”
Mexico, key market
In this column we constantly talk about the potential that Mexico has in the video game industry, being the country one of the largest consumers in the world and number one in Latin America, if we add to this our passion for football and that we are the country host of the new World Cup, we can understand how these platforms have the eye well put in the country.
“Mexico is a key market. It is a country where football is religion and where passion transcends generations. We know that Mexican fans seek deeper and more personalized experiences, and that is exactly what we are going to offer them. We do not come to try luck; we come to consolidate ourselves as an essential platform for fans”
What are the platforms that will dominate the market
Virtually all metoverso platforms are relating to this sport, in this field we can see companies such as Roblox, where content creators have found a place to create interactive and social soccer experiences, Epic Games with their football game with cars called “Rocket League” or the newly released “Rematch”, all of them want to be ready for this new World Cup and those who continue.
“Roblox and Fortnite play in another league. We do not see them as direct competition, but as a reference in terms of engagement and gamification. For Guardians of the Ball to be the” champion “of the sports niche, we need to continue innovating in experiences, reinforce our community and make sure that more and more clubs and leagues see in us a tool to connect with their fans, especially the remote, especially the remote, in a digital way.
Competition on the virtual court
In the next World Cups the competition will go far beyond the courts, the winning platform will be the one that has not only the attention, if not the retention and the constant innovation and elaboration of content for its users.
The future of the “broadcasting” of this sport, as well as its history, will be completely linked to innovation, entertainment and interactivity.
About the author:
Gonzalo the Giraault Moha
Director Regional Guardians of the Ball
www.guardiansoftheball.com
Consultant and strategist in gaming and B2B technology
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Reel: https://www.youtube.com/watch?v=8ycqEdp9uUQ
Linkedin: https://www.linkedin.com/in/gonzalo-girault-69873017b/
The opinions expressed are only the responsibility of their authors and are completely independent of the position and the editorial line of Forbes Mexico.
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