Box office records, full stadiums and international recognition marked Shakira 2025, one of the most decisive years of her career, in which she confirmed that her impact transcends music and is confirmed as a cultural, economic and generational phenomenon.
At 48 years old, the Colombian singer once again placed herself at the center of global Latin pop with ‘Las Mujeres Ya No Lloran World Tour’, her first tour in seven years and the most ambitious of her career.
The show, which began in Rio de Janeiro on February 11, became the most successful Latin tour of 2025 and an emotional journey through more than three decades of career.
Unlike other large-format tours, such as those of Taylor Swift or Beyoncé, structured as a succession of closed events, Shakira’s show, which lasts about two and a half hours, functions as a continuous story, where the songs dialogue with each other and with the artist’s personal history.
A tour as a personal story
From ‘Antología’ to ‘Soltera’, Shakira alternated on stage the anthems that brought her to stardom with songs that marked her most recent stage, crossed by resilience, rupture and personal reinvention.
Each concert functioned as an autobiographical story in motion, with an artist who dances, sings and dialogues with her audience without losing the narrative pulse.
The tour, which includes almost a hundred concerts in total and will conclude in February 2026, gathered more than 3.8 million spectators in America until mid-December, according to a report from its team to which EFE had access.
In countries like Colombia, Mexico, Ecuador and Chile, her presentations not only sold out stadiums, but became national events, with entire cities dedicated to receiving the artist who turned her personal story into a collective message.
From the stage to the city
In Colombia, Shakira achieved an unprecedented milestone by simultaneously selling out tickets in Bogotá, Barranquilla, Medellín and Cali.
According to the Mayor’s Office of Bogotá, one of his concerts in the capital generated an economic impact of 17.1 million dollars and a hotel occupancy of more than 90%, while in his native Barranquilla his performance even had a measurable effect on the city’s quarterly GDP.
In Mexico, where she offered twelve concerts in the capital before 780,000 people, the artist announced new dates for 2026 and described this stage as the largest she has ever performed in that country.
In Ecuador, his three concerts in Quito brought together more than 105,000 attendees and were described by local authorities as the largest musical event in national history.
Recognitions and legacy
2025 was also a year of artistic celebrations. Shakira won the Grammy for Best Latin Pop Album, the fourth of her career, and commemorated the 20th anniversary of ‘Hips Don’t Lie’, one of the songs that defined global pop in the 2000s.
The song underwent a reinterpretation with the British Ed Sheeran and the Colombian Beéle, in a gesture that connected generations and once again placed Barranquilla as the starting point of its musical identity.
“It is beautiful to see how these songs continue to live on in new generations,” said the artist, whose compositions have accumulated more than 6.1 billion global reproductions.
In 2025, she also became the first woman to have songs with more than 100 million views in four different decades.
Offstage, Shakira expanded her business profile with the international expansion of Isima, her hair care brand, which reached Europe and exceeded 1,500 points of sale, and closed a personal chapter with the sale of the mansion she shared with her ex-husband, soccer player Gerard Piqué, on the outskirts of Barcelona.
Recognized by Billboard as the best Latin pop artist of all time, Shakira closed 2025 reaffirming an unusual position: that of a figure who continues to mark the era without giving up the memory of her own path.
With information from EFE.
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