In a sector dominated by ephemeral trends and immediate effect treatments, two Mexican brothers decided to opt for a different path: regeneration and long-term well-being. Sergio and Rolando Mendoza—one with a business background, the other a surgeon specializing in plastic surgery—found a meeting point in science, innovation and the patient experience.
Their project, FACEUP CLINICS, born a few years ago in Cancún, arose with a simple question: what if aesthetic medicine could go beyond the mirror? The response led them to build a care model that combines biotechnology, regenerative medicine and digital analysis, integrating everything from artificial intelligence to cellular biostimulation protocols. What started as a local clinic has become a national benchmark in treatments that seek to restore vitality from within, not just correct what is visible.
“A few years ago we understood that a cycle had ended. The idea of associating excesses or carelessness with something ‘cool’ was being reversed,” explains Sergio Mendoza. “Today, people want to look good because they feel good, not the other way around.”
The team led by the founders opted for a hybrid approach: combining technology with personalized medical practice. Instead of following universal formulas, they developed individualized diagnostic protocols, supported by digital tools capable of analyzing the skin, metabolism and cellular composition of each patient.
“Artificial intelligence does not replace the doctor, it complements him,” says Rolando Mendoza. “It helps us to have a more complete reading of the state of health and to plan treatments that adapt to the biological rhythm of each person.”
The philosophy behind the project is based on the idea that health and beauty should be understood as the same process. Therefore, each plan combines minimally invasive techniques with prevention, nutrition and comprehensive well-being strategies.
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The group’s growth has been as organic as it is strategic. In a short time they expanded their presence to Guadalajara, Mexico City and Cancún, consolidating a network of certified professionals in aesthetic and regenerative medicine.
Its membership model, which offers annual medical follow-up and exclusive benefits, has worked as a loyalty tool, but above all as a way to accompany the patient in their evolution. The learning sessions and meetings with specialists—which they call Sessions—have strengthened the relationship between doctors and users, turning the project into a community rather than a clinic.
“We don’t sell treatments; we build long-term relationships,” summarizes Sergio. “We prefer to grow slowly, but with purpose.”
The next step in its expansion will be the opening of PHYSIUP Clinics, a complementary brand focused on longevity and precision medicine. “We are convinced that the future of health will be comprehensive, preventive and personalized,” says Rolando. “Our goal is to disseminate a more conscious vision of the body, in which science is put at the service of well-being.”
For the brothers, the success of their model is not measured in procedures carried out, but in habits transformed. Their commitment is not to a fashion, but to a sustainable health culture that, from Mexico, is beginning to capture the attention of specialists and patients throughout the region.
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