Mexico City.- The Mexican Football Federation (FMF) determined that Javier “Chicharito” Hernández must receive an economic fine and a warning for his macho comments, in addition the Guadalajara club and the Puma sports brand repudiated the player’s recent behavior.
‘Chicharito’ has issued messages on social networks in which he promotes gender stereotypes, in which he ensures that women “end up masculinity” by not devoting themselves to home work. The player declares that women have fail to get away from traditions and propose that they must recover their “female energy” through home tasks.
The footballer’s publications have generated an avalanche of criticism in social networks and media.
The FMF reported Wednesday that its gender and diversity commission initiated an investigation “that seeks to prevent and punish this type of behavior” and that in case of recidivism will take more severe measures.
Not directly mentioning ‘Chicharito’, Chivas indicated that his comments do not represent the values of the club, so he implemented internal measures in accordance with its regulations.
“As an institution with deep social responsibility, we firmly reject any behavior, posture or expression that reinforces stereotypes that limit freedom, respect and full development of all people, inside and out of sport,” the team said in their networks.
The Guadalajara Club regulations indicate that players are obliged to maintain exemplary behavior on and off the court. Serious infractions can be punished with fines up to 90% of monthly income or suspensions, according to the directive.
Lee: Chivas Players Detonan Petardo prior to a press conference
Chivas’s women’s team rejected any speech that affects equality and respect, and reaffirmed their commitment to gender equity inside and out of football.
Clubs such as America, Pumas and Women’s Tigers also expressed their rejection of the expressions of ‘Chicharito’ and expressed their solidarity with the female community of sport.
Puma Mexico, the brand that wears Guadalajara and sponsored the ‘Chicharito’, also manifested. Without pointing to the footballer, he rejected the macho speech of the former Manchester United attacker and Real Madrid.
In a positioning, the company underlined its commitment to equity, respect and inclusion in the sports field.
He affirmed that any observation that goes against these principles is inadmissible and does not symbolize the brand or its ambassadors. In addition, he pointed out that he will continue to promote messages of respect for all individuals, regardless of gender.
Until now, ‘Chicharito’ has not spoken.
‘Chicharito’ still has a lot to learn: Sheinbaum
Earlier this Wednesday, President Claudia Sheinbaum described as “very macho” the position of ‘chicharito’, and said that women can be what they want and that equality is guaranteed by the Constitution.
He affirmed that the player has a lot to learn: “The ‘Chicharito’ is very good footballer, but in the case of his opinion regarding women, I think he still has a lot to learn, because women can be what we want to be.”
Yesterday, the Women’s Secretariat said that the comments of ‘Chicharito’ reinforce gender stereotypes and limit the development of women.
With EFE information
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