The National Alliance of Small Merchants (ANPEC) reported that dozens of tejetas and establishments in Mexico lowered the curtain and stopped selling Coca-Cola in small presentations to protest against the potential increase to the Special Tax on Production and Services (IEPS) to sugary drinks.
“Let the curtain lower us,” he said in a message to make visible what qualifies as a collecting measure disguised as health policy launched by President Claudia Sheinbaum.
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The symbolic protest was carried out at 12:00 hours with a duration of 5 minutes in the framework of the legislative discussion on Income Law 2026, where store owners shared images and videos with the hashtags #nomasimposts #quenonosbajenlacortina #elcortinazo.
The organization estimated that the sale of 20 million pesos of sugary drinks and other products was stopped, and that 53 percent of the commercial demand was paralyzed to stock up on goods and services.
The ANPEC asked the deputies of Morena, PT, PVEM, Citizen Movement, PAN and PRI to stop the proposal to increase sugary drinks, since if approved, the subsistence of thousands of tejetas throughout the country would be put into risk.
Additionally, on the Change.org platform he was summoned to sign a request aimed at President Sheinbaum to request that the closure of small businesses be avoided due to the increase in the tax.
With the increase contemplated in the 2026 Economic Package, the agency provides for a loss of 120 thousand self -employment, and the affectation to more than 60 thousand stores.
ANPEC questioned an increase in the tax of 1.64 to 3.08 pesos per liter.
He said that soft drinks and cigars represent about 15 percent of the monthly sales ticket, so the IEPS increase will affect revenues.
According to the agency, a reduction in these purchases will also drag the sale of other basic consumption products, and warned that the rise could encourage smuggling and informal sale.
He considered that the official prices of taxed drinks and products will lose competitiveness in front of the black market, which would put formal trade at a disadvantage.
