The businessman José Ignacio de Nicolás decided, a few years ago, to support the Mexican pilot Sergio “Checo” Pérez. This is how the CEO and founder of MAJA Sportswear has set his sights on promoting the outdoor clothing brand in Mexico, of which the Formula 1 participant is an ambassador.
And this year the brand launched its new clothing line with the new member of the Cadillac Team and accelerated its growth in the national market, opening 100 branches in the country, while the desire to reach new territories, such as the United States, remains present.
“Reaching store number 100 is an important milestone, but beyond the number, what really moves us is everything behind it: years of work, operational discipline and a team that has come together to make this project possible. At MAJA Sportswear we do not sell clothing; we sell adventure, and that vision has been key to validating our growth model,” the businessman tells Forbes Mexico.
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Outdoor apparel market valued at $35 billion in 2023 and the compound annual growth rate is projected to be 6.6% between 2024 and 2032, according to data from Global Market Insights.
The brand originally from Sinaloa competes against firms such as The North Face, Patagonia y Columbiato mention a few. The alliance with Checo Pérez has allowed the company to consolidate its presence in the sports lifestyle and is an essential part of the strategic portfolio, the company warns.
“This year’s results clearly reflect it: we have grown 3.2 times in total stores and 81% in comparable stores. During the Good End, We double our indicators compared to 2024, 2.1 times in same stores and 3.9 times in total stores, confirming the strength of the brand and consumer confidence,” says the CEO and founder of MAJA Sportswear.
40% of the stores have been opened with the support of a partner in the town where they are established, while the remaining 60% are their own points of sale. The company’s initial challenge was to close 90 stores by 2025 and have a presence in 29 states, while the brand advanced in ecommerce (they already reach 12% of total sales), but demand raised its stake and it is now also present in 62 cities in the country.
Last year, sales tripled compared to what was marketed in 2023 and, on average over the last 3 years, net profit was 16% and Ebitda (earnings before interest, taxes, depreciation and amortization) was 25%.
Since its founding, in 2020, its sales have grown on average 300% each year and, in 2024, they sold 4,500 garmentstripling those of the previous year.
“The opening of store 100 marks the beginning of the next stage for MAJA: consolidate a strong retail model, replicable and ready to compete beyond our borders,” says José Ignacio de Nicolás, CEO of MAJA Sportswear, who looks with interest at the US market.
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