The Senator of Morena, Gerardo Fernández Noroña, had another fight but this time for a couple of people not to appropriate his brand or his maternal name, which has given him identity and wealth through monetization with his videos transmitted in social networks.
“The registration of the brand ‘National Movement Noreña is a town’ would cause me a risk, it would cause an affectation to my prestige and public fame, as well as induces the error, confusion or deception to the public,” said the senator, who has been in the eye of the hurricane for his fight with Alejandro “Alito” Moreno Cárdenas, president of the PRI.
LEE: In the review of the TMEC, fair and predictable commercial rules will be raised: Canada Ambassador to Mexico
The cause for which I oppose the registration of the Noreña National Movement brand is a town, “it derives that I did not make any consent for the applicants to register before the Mexican Institute of Industrial Property (IMPI), said Fernández Noroña, who describes being a politician, social fighter, activist, reader, bookseller and free.
On December 6, 2024, Josue Valencia López and Javier Rojas Ocampo requested the Mexican Institute of Industrial Property registering the “Noroña National Movement is a town”.
The two people sought through the brand linked in the imaginary with the senator of the Labor Party, who presumes that he is recognized for their commitment to the transformation to the homeland, offering advertising services, management, organization and administration of commercial business, as well as office work.
“Manifesto under protest of saying the truth not to know or have any relationship with Josue Valencia López and Javier Rojas Ocampo, requesting people who intend to register the brand and surname advantageously without my consent,” says a document in the hands of the power of Forbes Mexico.
The legislator recalled that he also did not confer power or express mandate or tacit or verbal to Josue Valencia López and Javier Rojas Ocampo to register said brand.
Josue Valencia López and Javier Rojas Ocampo when the phrase “Noroña is a town” can generate an affectation to my person, said José Gerardo Rodolfo Fernández Noroña, who declared a few days ago that he obtains income of 180 thousand pesos per month for the transmission of videos on YouTube.
Both applicants never created spontaneously, genuinely and without lucrative or mercantile purposes the Noroña phrase is a people, but “for identity with my work and political career that I represent,” said the morenista.
“As the Noroña surname in Mexican society was identified and public knowledge is related to my person derived from my broad career and national political career aimed at the democratic struggle for the fourth transformation,” he said.
Gerardo Fernández Noroña presumed that they identify him closely with his maternal last name, as well as political acts have linked him to his last name “Noroña”, most likely due to the “uniqueness and in an appellation to my person.”
He said that a daily video is protagonist, which can be found on social networks and be verified with the hashtag #Noroñaespueblo.
Lee: Canadian investment is a pillar of trust and commitment in Mexico: Canham
People who sail on social networks have created and disseminated the hashtag #Noroñaespueblo associating my maternal surname to my person for my political, social, legislative, parliamentary, organizational, territorial and informative work, he said.
He added that the hashtag #Noroñaespueblo generates an identity, sympathy and generalized backing to what it represented within the current process of national transformation of the 4T.
“My career constitutes a political proposal without efforts for political mercantilism,” said the former student leader.
“In my function as a legislator, I was appointed as a Noroña deputy, which this fact is public and notorious in various printed publications such as press, television news or even in the newspapers of debates of the Congress of the Union,” he explained.
The senator said that he was the leader of the Citizen Assembly in defense of the debtors of the Banking in the framework of the approval of the Savings Protection Bank Fund (Fobaproa), founder of the Party of the Democratic Revolution (PRD), taxi drivers leader in Mexico City and spokesman for the resistance plant for the electoral fraud of 2006.
In 2009, Gerardo Fernández Noroña was elected deputy for the Salvemos Coalition, a position he used to be combative against the Government of Felipe Calderón.
From 2012 to 2018, the politician toured the country politicizing the people and promoting the revocation of Peña Nieto’s mandate.
“In 2018 with the recognition of the triumph of the people and the fourth transformation, I was elected federal deputy for the Together We Will Make History Coalition.”
LEE: The CFOS of Mexican companies have to sail complex times: editor in chief of Forbes Mexico
The president of the Senate was one of the five aspiring people to the National Defense Coordination of IA 4T, as was the link with social organizations of the then candidate and today president of the Republic, Claudia Sheinbaum Pardo.
“Today I feel very honored the place where I am and the fight I represented,” said Gerardo Fernández Noroña, who owns a house valued at 12 million pesos in Morelos, as well as a couple of Volvo cars.
