The value of the pet market in Mexico reached $5.4 billion in 2024, according to International Market Analysis Research and Consulting Group. It is expected to reach $8.27 billion by 2025, achieving a growth rate of 4.85% during the period 2025-2033.
This strong growth is driven by the rise in pet ownership, the expansion of e-commerce platforms, and the growing demand to prioritize the well-being and comfort of companion animals.
The digital market for pet products and services is experiencing accelerated expansion, driven by technological innovation. According to IMARC Group, at the beginning of 2024, 83.2% of Mexicans had already engaged in online shopping and had had a connection with the different brands in the sector. In Mexico, more than 200 companies manufacture or market pet food, with a growth projection of 2.5% annually until 2030.
International companies such as Amazon, Chewy and Petco, along with local startups, are developing omnichannel ecosystems that combine online shopping and in-person experiences. These platforms incorporate artificial intelligence to offer personalized recommendations, in addition to subscription models and loyalty programs that strengthen relationships with consumers. Improved logistics and distribution systems allow us to reach regions beyond major cities, while virtual veterinary consultations and grooming reservations through mobile applications expand the services available.
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The pet industry that moves billions in Mexico
Although pet ownership is widespread, 45% of owners spend less than 1,200 pesos per month on their care, while 3% spend more than 3,000 pesos. However, consumption patterns are changing, driven by increased demand for supplements such as multivitamins, digestive products and joint supports.
The pet food segment is becoming increasingly sophisticated, with brands incorporating grain-free, organic, hypoallergenic and therapeutic options, reflecting human nutrition trends. Companies like Nestlé Purina, Mars Petcare, and Diamond Pet Foods have responded with products that include probiotics, hydrolyzed proteins, and superfood extracts.
As urban consumers seek veterinary-backed functional nutrition, continued innovation and increased awareness of animal health will cement premium options as the market’s primary growth driver.
Recently, the company ADM invested 39 million dollars to inaugurate its first wet pet food plant in Mexico, located in Yecapixtla, Morelos. For its part, Nestlé Purina invested $220 million in the expansion of its pet food manufacturing plant in Silao, Guanajuato, positioning this plant as the largest in Latin America.
According to the Ministry of Economy, in 2024, this industry employed more than 40 thousand people in the country. Various online employment platforms reflect the labor demand in this sector; For example, portals such as Indeed and Glassdoor list vacancies in areas related to health and well-being services, aesthetics and care, food, entertainment, funeral services, transportation and mobility, as well as financial services and insurance with medical, accident and illness coverage. It should be noted that companies such as GNP and AXA already offer health insurance for pets.
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