The Argentine actor and musician Mike Amigorena surprises with the launch of his new single “Chachipity”, a song that mixes humor, freshness and winks to artificial intelligence (AI), consolidating his most playful facet inside the music.
Following a trend that artists such as Ca7riel and Paco Amoroso had already explored – who baptized “Chadgpt” to one of the key elements of his recent EP and world tour “Papota” -, Amigorena turns AI into an interlocutor of his daily doubts. In “Chachipity”, the musician consults what to tell a girl who likes to invite her to “take a wine and go to the casino”, a phrase that uses not only for his seductive intention, but also because he rhymes with the flow of the subject.
The proposal does not remain in the anecdotal: towards the end, the song is transformed with an unexpected turn, because friendly asks the AI for the track not to “fall”, that is, so that it does not lose intensity; This after also asking to generate a song that does not break the copyright.
The final musical response to this prompter It appears in the form of a Drum & Bass beat, an electronic style born in the British underground scene shortly before the year 2000, which gives the theme of an energy and vibrant closure.
The launch of “Chachipity” was also accompanied by a video clip that reinforces the central idea of the project: the cross between music and artificial intelligence. The video, made with the assistance of AI tools, combines surreal and colorful images that dialogue with the playful tone of the song, creating a visual universe in which the human and artificial coexist in an ironic and aesthetic way, so the audiovisual commitment underlines the intention of a friend of exploring new languages and creative resources, expanding the limits between artistic experimentation and digital technology social.
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Amigorena bets to keep ‘alive’ the conversation with ‘Chachipity’
In addition to the aforementioned, Amigorena accompanies the launch with a creative campaign on social networks, mainly on Instagram. There, through Reels, keeps the narrative of asking everyday things to AI: from what ice cream taste is healthier until keeping the conversation alive after a first date. This strategy reinforces the playful spirit of the song and connects with an audience that already sees artificial intelligence as part of its daily life.
With a trajectory that covers acting, theater and music, Mike Amigorena is a versatile figure within Argentine culture. It was announced on television with series such as “The Successful Pells” and in the cinema with films such as “Los Owners”, but has also cultivated a musical career that led him to lead the band “Ambulance” and to develop solo projects such as Mox, along with Oliverio Sofía de Soundexile and DJ Ale Lacroix.
“Chachipity” represents the maturation of that search, where the performer and the sound are intertwined in an always unexpected proposal.
With this new theme, Mike Amigorena not only plays with technological news and humor, but also dares to experiment with electronic genres, leading his proposal beyond conventional pop. The result is a song that, between jokes and beats, dialogues with the present cultural where artificial intelligence is already part of everyday language.
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