Leo Messi has an idyll with physical and virtual networks, his image has turned Inter Miami into a colossus on the Internet. Only Real Madrid surpasses the American team in the average visualizations during the Club World Cup.
Inter Miami accumulates 39 million followers on the main platforms -instagram, Tik Tok, X and Facebook-, which places it among the 25 most popular football clubs in the world. It is still far from the giants such as Real Madrid and Barcelona, but it is not bad for a club that played its first official match in 2020.
So far from the Club World Cup, the Instagram publications of the Messi team, Inter de Miami, exceed 100 thousand like and some – as in the case of birthday congratulation to the Argentine – exceed 600 thousand.
Real Madrid is the only team that exceeds its averages. In a competition in which Bayern Munich, Chelsea, Atlético de Madrid, Boca Juniors, Paris Saint-Germain or River Plate also participate, Inter Miami overcomes them all.
“That we are number two in average visualizations means that the world has set the eyes in Miami,” Marketing Vice President and Inter Miami, Yago Mariño, told Efe.
Like Messi, Luis Suarez and company are responsible for the team’s success on the grass, Mariño is with an extensive group of collaborators the person responsible for the success that the ‘Inter Miami’ brand has outside the green.
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The work behind
This success not only depends on networks in networks, but also on the design of the shirt, the choice of sponsors and a long list of issues that, for the moment, seem to be going well for the American team.
And although Messi’s figure is essential to maintain that ascending line, Mariño insisted that all in Inter Miami work to maintain this growth, which said it focuses in the long term.
“Leo is unquestionable that leads the club to another international and global level, but here the idea and work is to live up,” he said.
Two of the most repeated words by Mariño during the interview were “Freedom” (Libertad) and “Rosa”, in reference to the motto and the color that define the club, and that always said in mind for the strengthening of the brand
Thus, on the pink color of the shield or the Inter Miami shirt – one of the best selling in the world – stressed that it was an idea to change the rules of the game a bit.
Maintain the essence of football
However, Mariño explained that the project key is to maintain the essence of football, although it is still a minority sport compared to the four major leagues -American fourtebate, basketball, baseball and ice hockey.
“The way to compete is to forget about wanting to eat the shark; (it is) to go to your audience, and follow your way. We do not want to Americanize football,” he said.
In order to grow in the domestic market, he said that the goal of the club “is to reach everything” in terms of audiences, although it revealed that the segment with which they connect the most, is the Latin public.
“But there is much to explode,” he added, noting that in the future one of the objectives could be to try to get closer to the female audience.
The success of Inter Miami in networks is accompanied – or is the result – of the great moment of the team on the pitch. Since the arrival of Messi two years ago, the club has conquered the CUP leagues and the MLS Supporters Shield, which supports the best team of the regular MLS season.
In addition, it is currently classified for the round of 16 of the Club World Cup, a tournament where it came with the uncertainty about whether its level would give to compete against teams with much more international experience.
Although the crossroads will be an even greater challenge, the path that Inter Miami must continue to continue growing in the coming years is clear, according to Mariño.
“We are being football ambassadors. Football is global sport, 5 billion people play it. It’s about touching the potato with the right narrative here,”
With EFE information.
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