The government of Baja California Sur reported that the tourist use, known as Embrace it, will continue to be charged to foreign travelers, which serves for environmental protection programs, as well as the modernization of infrastructure and the payment of cultural and social projects in Los Cabos, Cabo San Lucas, La Paz and Loreto.
The resources collected from the tax levied on foreign travelers are used to protect the environment, improve tourism infrastructure, and social and cultural projects that ensure the sustainability of the destination for tourists and future generations.
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Embrace it operates under the Una Sola Voz program, a collaborative framework that brings together the government of Baja California Sur, the private initiative and the tourism industry to offer a unified message to visitors.
The message “Pay for tourism use and protect Baja California Sur” provides clarity to those planning their trip, as it ensures that foreign travelers comply with their legal obligation to contribute the tax that finances environmental protection, tourist infrastructure and cultural projects throughout the state.
Embrace it is the tourist use authorized by article 129 Bis of the Treasury Law of the State of Baja California Sur. The fee in 2025 is 470 Mexican pesos per person (or $25, depending on the exchange rate) and must be paid exclusively online.
The tax is charged to foreign travelers over 12 years of age who enter through land border crossings or through the airports of Los Cabos, Cabo San Lucas, La Paz and Loreto.
Payment of the tax is mandatory and is made exclusively online through https://embraceit.bcs.gob.mx/ before the trip or upon arrival at the destination. Once the process is completed, the system generates an electronic certificate with a unique QR code, which can be requested randomly at airports or entry points to confirm compliance.
According to the Secretariat of Tourism and Economy of Baja California Sur, tourist destinations present favorable activity with an average hotel occupancy of more than 70 percent during the end of the year.
Comondú leads with 89 percent hotel occupancy, followed by Los Cabos with 72 percent on average and a predicted peak of 79 percent during the holiday season. La Paz registers 66 percent occupancy, Loreto reports 58 percent of rooms occupied and Mulegé has 54 percent full in hotels.
From January to November 2025, 4 million 100 thousand passengers arrived, which represents an increase of 2.1 percent compared to the same period in 2024. Baja California received one million 827 thousand Mexican tourists and more than 2 million 173 thousand foreign travelers.
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If all foreign travelers paid for tourism this year, the government of Baja California Sur would earn more than 1,021 million pesos.
The agency said that Mexican and foreign travelers left an economic impact of 23,747 million pesos from January to October 2025, a growth of 14.3 percent compared to the same period of the previous year.
It is expected that by the end of 2025 the spill will approach 28 billion pesos, driven by tourist activity in November and December.
