More than 66,000 videos are created per minute on TikTok; That is, 1,100 content per second, a platform used by Generation Z as its main search engine.
The Chinese firm held the second edition of its “TikTok for Creators,” an event that brought together content generators, professionals and industry leaders, according to a statement.
The space offered talks and workshops where creators of various levels shared experiences and advice to optimize their content.
“This platform has become a true inspiration of creativity and joy for its more than one billion users around the world, a figure that means that one in eight people on the planet are users of our platform,” said Jorge Taboada, director of TikTok Operations for Latin America.
The leader of strategic alliances, Judith Gómez Machado, highlighted the importance of creating high-quality content and pointed out that those creators who invest in the production and editing of their videos experience a growth of followers 40 times greater than that of others.
In addition, these contents generate up to 67% more viewing time per video and 36% more visibility in search results.
Read: TikTok eliminates jobs as it transitions to AI content moderation
The event also addressed topics such as the importance of security on the platform and the need to foster a positive environment.
Kim Farrell, TikTok’s Chief Creator Officer, highlighted the platform’s commitment to authenticity and building global communities.
Shocking TikTok figures
- The pace of content creation on the platform is 1,100 videos per second.
- 78% of users have learned something new on TikTok.
- 40% of consumers use TikTok as a search tool.
- 67% more watch time per high-quality video compared to others.
- More than 1 billion global users.
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