The advanced Chinese technological is made of an increasingly large presence, with the launch of the Tineco brand, a subsidiary owned by Ecovacs Group that promises to revolutionize the world of appliances with high -end intelligent products. His arrival to the Mexican market is accompanied by three models of vacuum cleaners: Floor One S6 Switch, Floor One Stretch S6 and Floor One S7 Steam.
Mexico, a key piece
Founded in China in 1998, Tineco seeks to facilitate the life of its clients in making the cleaning process, a pleasant and efficient one. With a 27 -year -old legacy, he has managed to conquer more than 30 international markets. Thus, the arrival of the company in Mexico is no accident, because it identifies the country as a key player in its growth strategy within Latin America. With a clear vision, they seek to be leaders in the market and sales in the region through key initiatives, local associations that reinforce their position as a technological ally in Mexican homes.
Innovation as the engine of the future
As a fundamental engine of brand progress, there is innovation. “At global, Tineco and our sister brand Ecovacs have invested more than 122 million dollars in R&D since 2023, representing 17.87% of total income,” explains Bill Song, Marketing Director of Tineco Global. This translates into a workforce of approximately 1,600 employees in the area, 974 patents and 577 registered trademarks, which places them at the forefront of the industry with competitive products that aim to meet market demands.
Under this line, the three models that arrive in Mexico are vacuum cleaners with shared characteristics that go beyond cleaning: smart sensors, Wi-Fi connection, autolimpiene autolympls, and Zero-Canngles technology that avoids tangles by pet hair thanks to its double roller system.
What models arrive in Mexico?
FLOOR ONE SWITCH S6
This vacuum, with 5 modes in 1, is characterized by its versatility, since it adapts to different circumstances and uses. It can be used as a vacuum and floor mop, as well as portable hand device to reach high or car interiors, for example. In addition, thanks to its intelligent technology, it has adapters that provide information to the user through a LED screen, as well as sensors that adjust the power of the vacuum automatically according to the level of dirt for more efficient cleaning. It has a base for its load and self -limp of the roller.
The launch price is $ 15,900.
FLOOR ONE STRETCH S6
Thanks to its flexible design that allows the handle to bend up to an angle of 180 °, this model is recognized for its mobility and ergonomics that makes it easier to clean areas difficult to reach. As well as the previous vacuum cleaner, it also has self -limited, smart sensors, LED screen and Wi -Fi connection, although it cannot be used as a manual vacuum.
The launch price is $ 13,499
FLOOR ONE S7 STEAM
Unlike the two previous models, this vacuum incorporates water vapor technology that allows to clean, disinfect and eliminate bacteria, as well as impregnated spots, which makes it ideal for houses with children and pets. It also has the ability to connect to the mobile application of Tineco that helps detect dirty areas, receive maintenance alerts, activate the self -limited option.
The launch price is $ 15,101
A sustainable approach
In addition to its commitment to innovation, the company does not stop incorporating an environmental responsibility approach in each of its products. “All our new models of floor washing machines and vertical vacuum cleaners use exclusively Pouch cell batteries, a unique Tineco technology in this industry,” says Song. This type of batteries is able to extend the useful life of its items up to three times more than conventional lithium batteries, while reducing waste generation.
In addition, the brand continually works on improving the packaging of its products to reduce the use of plastic and incorporate biodegradable materials. Thus, when combining an ecological design with innovative and high quality technology, Tineco demonstrates that sustainability and technology can go hand in hand.
The strategy for Mexico
Tineco plans to build a loyal consumer base in Mexico, adapting successful strategies in markets such as the United States, Germany, France and Italy. From education on the correct use of intelligent vacurers, to the specific selection of models according to local needs, the brand seeks to position and grow as a reference for cleaning for Mexicans. “Mexico is a key market for Tineco, and we plan to expand our product offer over time. We will continue to introduce new models and accessories that align with the preferences of local consumers to provide the best possible experience to Mexican homes,” says Bill Song, Marketing Director of Tineco Global.
The sales strategy of these three vacuum models will focus on three key axes:
- Off-Line Experience Centers, as luxury shopping centers and authorized retailers
- Official Badge Store of Tineco Mexico
- Sale through digital platforms, such as Mercado Libre and Tiktok Shop
Likewise, the brand will have a presence in the tenth edition of the Chinese Expo Homeelife Mexico, which will take place from September 2 to 4, 2025. In it more than 1,000 verified suppliers of home products, appliances, electronics, and more will meet.
