As Super Bowl LX draws near on Feb. 8, millions of sports fans are gearing up to tune in to see the New England Patriots face off against the Seattle Seahawks at Levi’s Stadium in Santa Clara, Calif. This year, Billboard Hot 100-topping artist and Grammy winner Bad Bunny will headline the Super Bowl Halftime Show.
Potential viewers will now have an alternative with conservative nonprofit Turning Point USA’s “All-American Halftime Show,” which is also set for Feb. 8. It will be led by performances from Kid Rock, Lee Brice, Brantley Gilbert and Gabby Barrett. After weeks of keeping quiet, TPUSA announced its lineup today on its socials.
When his NFL Super Bowl Halftime Show performance was announced, the Puerto Rican artist released a statement through the NFL saying, “What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown…this is for my people, my culture and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
Bad Bunny also just made history at the Grammys on Feb. 1, when his album Debí Tirar Más Fotos became the first Spanish-language album to win the album of the year trophy. He also picked up two more trophies that evening, for best música urbana album, and best global music performance for “EoO.”
The announcement of Bad Bunny as the Super Bowl halftime show performer drew criticism from some right-wing commentators and President Donald Trump, who declared he would not attend the game and that he was not a fan of either Bad Bunny or Green Day, who will kick off the Game Day ceremonies. “I’m anti-them. I think it’s a terrible choice. All it does is sow hatred. Terrible,” he said of the two performers to the New York Post. The Puerto Rico-born Bad Bunny is an American citizen, and he almost always performs in Spanish; he is expected to perform in Spanish during the Super Bowl halftime event.
During Bad Bunny’s hosting role on SNL in October 2025, Bad Bunny delivered a message to the viewing audience in Spanish, then added, “If you didn’t understand what I just said, you have four months to learn.”
That same month, conservative nonprofit Turning Point USA, founded by the late conservative advocate Charlie Kirk, announced it would be launching its own “counterprogram” event to the NFL’s official Super Bowl Halftime Show. The organization had kept the list of performers under wraps until now.
On his Instagram Stories, Gilbert shared the Turning Point USA Instagram post, writing, “Y’all don’t wanna miss this,” while Barrett, Kid Rock and Lee shared the performance graphic.
Barrett has earned one top 10 hit on the all-genre Billboard Hot 100, with “I Hope” in late 2020, and two Billboard Country Airplay chart-toppers with “I Hope” in 2020 and “The Good Ones” in 2021. Brice has earned eight No. 1 Country Airplay chart hits, with his most recent being “Memory I Don’t Mess With” in 2021; he also earned a Grammy nomination for best country solo performance for “I Drive Your Truck.” Gilbert has earned five No. 1 Billboard Country Airplay chart hits. Kid Rock earned a top 10 hit on the Billboard Hot 100 in 2003 with “Picture” and has earned five Grammy nominations to date.
TPUSA’s show will livestream on Turning Point USA’s official social media channels, on X and Rumble. The show will also air on outlets including The Daily Wire and Trinity Broadcasting Network.