Udinese walks through Milan’s fashion week with her new third equipment. No other club does something similar. His great “scout” network is also dedicated to browsing young fashion promises. A 28 -year -old Neapolitan designed a sustainable, striking shirt, in vogue with football and fashion. Modern Club that catapults the career of a new talent.
Udinese’s team of scouts is known throughout Europe for its great success. Pioneer club in the creation of a “scouter” network that travels all over the world following young promises within the field, now goes to fashion. It is already 3 years that the Italian club carries out this initiative at the Fashion Week in Milan.
“It is a project that we have been doing for 3 years to support emerging designers, which is a bit our narrative with the players in the countryside. We wanted to apply the same concept of scouting out of the field. Giving visibility to a young designer worldwide is a great opportunity. For us too. Modernity and innovation. But maintaining our roots,” said Magda Pozzo, director of commercial strategy of the club and part of the owner and part of the family owner.
Domenico Orefice was chosen by the club’s fashion scout team to design the equipment, which also includes a jacket. 28 -year -old Neapolitan, football lover.
“I always like football, I have played since childhood. But I was injured and left it. That is why the creation of the shirt has been easier, being a person who has practiced it,” he explained.
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Udinese bets on the field of fashion
The call for such a big project was, of course, a surprise for him, being an emerging designer: “It was a very strange feeling. Obviously I did not expect it. It is a very important goal. I am very proud of what I have achieved. And working with Udinese and Macron, who are giant about me, means that everything goes well.”
“To design the shirt we were going around the city, talking to its people, eating there … and we saw a statue with an eagle that caught our attention. We discovered that it was a symbol of Udine and the region and we included it,” he added to this agency.
The yellow shirt, with the stylized figure of the eagle all over the shirt and inspired by the beginning of the club, is 100% sustainable again, with recycled materials. But that is already very common in Udinese. It is mandatory. Your commitment goes beyond that. Those of the Friuli-Venecia region have long been breaking stereotypes in football. With facts. It is the greenest club in all of Italy and the 4th of the world.
“All our t -shirts are sustainable. It is our most important strategy. But we are going to be the first solar park in Italy with the stadium. Within a month, during the matches we will work only with the solar energy of the panels of our stadium. We will be the first energy community in Italy. We are pioneers in sustainability, but not in word, if not with concrete facts,” Pozzo explained.
The Udinese is one of the few clubs in Italy that owns its stadium. And made it an example of carbon footprint reduction. Almost 2,500 state -of -the -art solar panels will allow the enclosure to reach a partial energy self -sufficiency, making it one of the most evolved stages in Europe in terms of clean energy production.
Fashion, now, is its new field. Just as he does with football talent, he launches young fashion promises in a fashion week in Milan with a lot of memory of sport after the death of Giorgio Armani, owner of the Olympia Milano of basketball and in charge of dressing large athletes throughout his career.
With EFE information
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