The excitement and roar of the engines will once again take over the Autódromo Hermanos Rodríguez to live a weekend full of speed, entertainment and experiences
Unforgettable. This year, the international brewery has prepared an unforgettable weekend for the more than 400 thousand attendees, with unprecedented activities and memorable moments.
The lucky ones who attend this 25th, 26th and 27th will have the opportunity to tour the first museum dedicated to the national icon, Checo Pérez. In this space, located in the lower blue zone, the uniform, helmet, shoes will be displayed, and the most epic moments of his career that have excited and filled all of Mexico with pride will be projected.
And that’s not all, Heineken has prepared Z0.0na Che0.0, where attendees will have the opportunity to take a virtual selfie with the Mexican driver. Likewise, at different points of the racetrack, the brand will offer a unique CO2 serving experience so that you can enjoy your beer in an extraordinary way. This innovative technology will cool the glass to an optimal temperature to ensure that each sip is perfectly refreshing, ideal to accompany every moment of the event.
Interaction and rest in the Grand Prix
This year’s after race will be an unparalleled experience where fans will be an active part of the show by voting in real time for the mood or genre they want to listen to, while the giant screens of the spot will project the most dedicated fans from the different areas to connect everyone at the same pace.
And for those who need a little respite, the brand has prepared true oases of rest to recharge your batteries and continue with some other activities and take advantage of the various photo opportunities.
Now that you know, Heineken invites you to reveal your faster, more partying and chic side, because the Mexican GP is already recognized as one of the best events on the Formula 1® world calendar, combining speed, entertainment and the Mexican fans that make it unmatched.
@heineken_mx | #HeinekenF1
